iWorld
360 million Airtel customers get free access to Adobe Express Premium
NEW DELHI: Bharti Airtel is sweetening the telecom bundle, handing its entire customer base free access to Adobe Express Premium as telcos race to add value beyond data and voice.
Under the partnership, all 360 million Airtel customers across mobile, Wi-Fi and DTH will get Adobe Express Premium worth Rs 4,000 free for one year. The subscription can be activated through the Airtel Thanks app, with no credit card required, lowering the barrier for mass adoption.
The move puts professional-grade creative tools into the hands of users regardless of design experience, allowing them to create resumes, posters, videos and social media content using Adobe’s AI-powered features.
“This partnership is about more than technology. It is about empowering millions of Indians with cutting-edge AI tools to create and innovate,” said Siddharth Sharma, ceo, connected homes and director, marketing at Bharti Airtel. “From a student crafting their first resume to a small business owner designing a poster or a creator editing videos for followers, we want to empower every Airtel customer with the tools for self-expression. With Adobe Express, world-class creative tools are no longer a luxury. They are a reality for every Indian.”
Adobe Express Premium offers access to thousands of professional templates, including designs tailored for Indian festivals, weddings and local businesses. The subscription also includes AI features such as instant background removal, custom image generation, one-tap video editing, premium Adobe Stock assets, more than 30,000 professional fonts, 100GB of cloud storage, auto captions, instant resize and watermark-free exports, with seamless syncing across devices.
“We are committed to empowering everyone to create and stand out with Adobe Express, the quick and easy create-anything app,” said David Wadhwani, president, digital media at Adobe. “We are excited to partner with Airtel to bring Adobe Express Premium to millions of people across India for free, accelerating the growth of India’s vibrant creator economy and enabling people to easily produce standout content, whether boosting their careers, growing their businesses or promoting their passions.”
The app is available in English, Hindi, Tamil and Bengali, allowing users to create content in their preferred language. From festival greetings and wedding invitations to promotional material for local shops or WhatsApp status updates, the platform is designed to make creative expression widely accessible.
The partnership also gives Airtel customers access to Adobe Express’s generative AI capabilities, enabling faster creation and higher-quality output across formats.
As competition tightens, Airtel’s Adobe tie-up underlines a broader shift. Indian telcos are no longer just selling connectivity but stacking AI tools, cloud services and content to keep customers locked in.
e-commerce
Samsung Galaxy S26 series now available for instant delivery on Instamart
AI powered flagship phones start at Rs 87,999 with launch offers up to Rs 9,000.
MUMBAI: In the age of quick commerce, even flagship smartphones are learning to arrive at your doorstep at lightning speed. Instamart has partnered with Samsung to make the newly launched Galaxy S26 series available for instant purchase on the quick commerce platform, expanding the category beyond groceries and daily essentials into premium consumer electronics.
The Galaxy S26 lineup, which includes the S26 Ultra, S26+ and S26, is now available across several major Indian cities including Bangalore, Mumbai, Delhi, Hyderabad, Chennai, Kolkata, Ahmedabad and Pune, among others.
The flagship series introduces several new features, led by what Samsung describes as the world’s first built in Privacy Display on a smartphone, available exclusively on the Galaxy S26 Ultra. The display is designed to enhance privacy while unlocking a new class of screen experiences.
The devices also integrate agentic artificial intelligence designed to quietly manage routine tasks in the background, allowing users to focus on more meaningful interactions with their device.
Positioned as a major step forward in AI powered smartphones, the Galaxy S26 Ultra also introduces enhancements in areas such as nightography photography and Photo Assist tools, aimed at improving low light imaging and AI driven creative editing.
Through the partnership, Instamart is extending its quick commerce proposition to high value electronics, allowing customers to order the Galaxy S26 series and receive it almost instantly once sales go live.
The Galaxy S26 series will be available starting at Rs 87,999. As part of the launch offers on Instamart, customers can avail an instant discount of up to Rs 9,000 using an HDFC Bank credit card. Buyers can also opt for No Cost EMI options for up to 9 months.
The move reflects the growing overlap between quick commerce and consumer electronics, as platforms race to deliver not just groceries but also premium technology products with the same promise of speed and convenience.
