News Broadcasting
IBF for one city CAS rollout initially
NEW DELHI: A delegation of the Indian Broadcasting Foundation (IBF) today made a strong pitch for some relaxation in the government-mandated deadline for implementation of conditional access (July 14) in front of some policy makers some of whom, however, felt that the foundation itself is divided over the issue of CAS.
The broadcasters’ meeting with the Left party Member of Parliament Somnath Chatterjee-chaired Standing committee on IT, Telecom and convergence, it seems, did not have the impact that some would have liked to have.
That some of the parliamentarians felt that IBF is a divided house may be the result of the presence of Zee Telefilms chairman and managing director Subhash Chandra who is reported to have conveyed to the Standing Committee members that though India, at present, does not have the capacity to manufacture set top boxes needed to access pay channels in a post-CAS regime, but the boxes could be had from some S.E Asian countries at reasonable prices of about $ 48 a piece.
Some of the broadcasters like Sony, Star and ESPN Star Sports have been maintaining that lack of adequate number of STBs in the country from July 14 would lead to widespread chaos and confusion in Indian cable homes in the metros.
At the moment, that stand seems to carry some weight as despite Zee’s assertions on the easy availability of boxes at reasonable prices, quite contrary most multi-system operators have not finalised the orders for the boxes yet, which is likely to frustrate cable consumers post July 14.
According to political sources, the members of the parliamentary panel heard the broadcasters’ viewpoints and reserved taking any stand till its next meeting when the information and broadcasting ministry secretary is scheduled to appear before the policy makers and give the government’s viewpoint on CAS and related issues like availability of boxes.
The three-point agenda of today’s meeting included seeking reduction in duties on import of STBs, get some relaxation in the rollout of CAS, which can be probably restricted to one city (probably Chennai) instead of the four metros and that more than 30 channels should be part of the basic tier of free to air channels that should be made mandatory all over the country.
At one point, according to the sources, SET India CEO Kunal Dasgupta is understood to have said that if CAS is implemented in an orderly and phased manner, then down the line six months later even Sony may look at manufacturing STBs in India. SET is part of the Japan-based Sony group.
One of the MPs, who attended today’s meeting, later said: “The lobbies and counter lobbies for CAS seems to indicate that this is all a game of advertising revenue and the impact of CAS on such revenue.”
Another parliamentarian felt that the broadcasters looked a divided lot; a clear division that can be seen as a battle between the Indian broadcasters and their foreign-owned counterparts.
Those who attended today’s meeting included Prasar Bharati CEO K.S. Sarma, Chandra and his brother Jawahar Goel, Star India CEO Peter Mukerjea and IBF secretariat’s Bhuwan Lall.
Sahara TV president Mahesh Prasad did not attend the meeting with the Standing Committee as, according to sources close to him, he did not want to be a mute participant in a process where he had fundamental disagreements.
The IBF is slated to meet on Monday to further discuss the issue of CAS as also a show cause notice that has been issued to Prasad.
But the big question is: whether petitioning before the Standing Committee would bear some results? Simply because the panel on its own constitutionally cannot take up any issue (like deferment of CAS) , which have to be referred to it by Parliament.
Will Parliament awaken to the impending chaos that may result post July 14? Intezaar kare kuch samay.
News Broadcasting
Book Cricket gets a digital century on News18 amid T20 fever
Nostalgic classroom game revamped in English, Hindi plus Telugu on web and app.
MUMBAI: When the T20 World Cup fever hits fever pitch, News18 decides to flip the script straight back to the classroom. The digital news platform has revived the timeless schoolyard favourite Book Cricket as an interactive online game, perfectly timed to ride the cricket wave gripping fans across the globe. The reimagined Book Cricket ditches textbooks for smartphones, blending old-school nostalgia with modern gameplay. Once a sneaky recess pastime played by flicking book pages to score runs, the digital version now offers seamless fun for anyone craving a quick cricket fix between overs.
Available in English, Hindi and Telugu (with more languages planned across News18’s network), the game sits within the platform’s fast-growing gaming portfolio of over 20 titles, all built in-house. It joins event-driven hits like ‘Kursi Catcher’ and ‘Result Rewind’ during the 2025 Bihar Assembly Elections, plus festive specials such as ‘Durga’s Astras’ for Durga Puja and ‘Mouse Modak’ for Ganesh Chaturthi.
News18 Digital CEO Mitul Sangani said, “Gaming is a key pillar of our engagement strategy. At News18, we uniquely combine our newsroom agility with immersive gaming experiences. By blending credible content with interactive formats, we are creating meaningful engagement in an era defined by shrinking attention spans and evolving consumption habits.”
Select titles have expanded beyond News18.com to CNBC-TV18.com and Firstpost.com, reflecting the network’s push to deepen user interaction across platforms. The Book Cricket game is live now at https://www.news18.com/games/book-cricket/.
In a tournament where every boundary counts, News18’s digital Book Cricket proves the simplest games can still deliver the biggest smiles no syllabus required, just pure cricket joy one page-flip at a time.
