MAM
‘Barista-Star World Absolutely Everyday Contest’ announced
MUMBAI: The contest season has begun once again. While most of the mainstream channels are cashing in on the World Cup, a few have dared to go against the tide. The latest in the offering is the Barista – Star World Absolutely Everyday contest, launched in a bid to leverage co-marketing opportunities and strategic alliances.
Barista Coffee, South Asia’s largest retailer of fine coffees has tied up with Star World to launch the contest which promises its winners some exciting prizes like a trip to Bangkok, Swatch gold finger watches, Welcome holidays from ITC Hotels and a set of Bose speakers.
The contest requires participants to avail a Barista – ‘Star World Absolutely Everyday’ card by drinking Barista coffee which also entitles the holder to a complimentary beverage after consuming four beverages. In order to enter the contest card holders need to answer a simple question based on Star World, states a press release.
” For both Star World and Barista , the brand fit is perfect-young, aspirational and happening. We hope the new tie up will go a long way in further establishing the two brands”, Star India COO Sameer Nair is quoted as saying in the release.
Last month a similar tie up had been announced between B4U and Cafe Coffee Day.
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Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
