MAM
‘Barista-Star World Absolutely Everyday Contest’ announced
MUMBAI: The contest season has begun once again. While most of the mainstream channels are cashing in on the World Cup, a few have dared to go against the tide. The latest in the offering is the Barista – Star World Absolutely Everyday contest, launched in a bid to leverage co-marketing opportunities and strategic alliances.
Barista Coffee, South Asia’s largest retailer of fine coffees has tied up with Star World to launch the contest which promises its winners some exciting prizes like a trip to Bangkok, Swatch gold finger watches, Welcome holidays from ITC Hotels and a set of Bose speakers.
The contest requires participants to avail a Barista – ‘Star World Absolutely Everyday’ card by drinking Barista coffee which also entitles the holder to a complimentary beverage after consuming four beverages. In order to enter the contest card holders need to answer a simple question based on Star World, states a press release.
” For both Star World and Barista , the brand fit is perfect-young, aspirational and happening. We hope the new tie up will go a long way in further establishing the two brands”, Star India COO Sameer Nair is quoted as saying in the release.
Last month a similar tie up had been announced between B4U and Cafe Coffee Day.
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Brands
Raj Cooling Systems names Bhagyashree ambassador for Kiozy+
New air purifier line targets urban pollution with premium design
MUMBAI: As pollution levels continue to cloud India’s major cities, Raj Cooling Systems Private Limited has unveiled Kiozy+, a premium air purifier range designed to bring cleaner air indoors. Adding a touch of stardust to the launch, the company has appointed Hindi cinema actress Bhagyashree as the brand ambassador for the new line.
Positioned at the intersection of wellness and lifestyle, Kiozy+ promises to do more than simply filter air. It aims to create refined, breathable spaces for modern homes and offices, especially in tier 1 cities where winter smog and airborne pollutants often reach worrying levels.
Raj Cooling Systems, known for its home appliance portfolio, says the new range reflects its continued push towards smart, health-focused innovations. Under the leadership of entrepreneur Kalpesh Manubhai Ramoliya, the company is expanding into products that blend technology with everyday comfort.
Air pollution remains a pressing concern in India’s largest urban centres, where dust, allergens and microscopic toxins can compromise respiratory health and disrupt daily life. Kiozy+ has been engineered to tackle these challenges head-on, using an advanced purification system to filter harmful particles and circulate cleaner air throughout indoor spaces.
“At Raj Cooling Systems, we believe clean air is a necessity, not a luxury,” said Ramoliya. “With Kiozy+, we want families and professionals to take charge of their indoor environment and safeguard their wellbeing. This launch reflects our commitment to innovation and quality that genuinely supports healthier living.”
Bhagyashree echoed the sentiment, highlighting the link between air quality and overall health. “Clean air has a direct impact on immunity and wellbeing,” she said. “Kiozy+ combines intelligent design with elegant aesthetics to create spaces that feel both comfortable and healthy. I am pleased to be associated with a brand that puts wellbeing first.”
With Kiozy+, Raj Cooling Systems is stepping firmly into the wellness-driven appliance segment. The message is simple: when the air outside feels heavy, the air inside does not have to be.
