MAM
Media stocks gain but Balaji slips on the bourses
MUMBAI: The markets settled above the key resistance level of 3037-3049 on Friday, 16 May 2003 and the 30-stock BSE Sensex was up 43.61 points at 3,056.58 and the NSE Nifty was up 13.25 at 973.10 – as compared to the BSE Sensex of 2,950 last week. It was a good week for media stocks, as all the companies except for Balaji Telefilms, gained on the bourses.
On 16 May, Zee Telefilms opened the day on the Bombay Stock Exchange (BSE) at Rs 74.60, gained 3.82 per cent to end the day at Rs 77.45 (as compared to Rs 75.60 on 9 May). The volume of shares trades was around 1.84 million shares on 16 May. The news pertaining to Zee group’s plans to enter the film distribution business seems to have helped the scrip. Zee also announced its first Indo-France film venture earlier this week.
On the National Stock Exchange (NSE), the Zee Telefilm scrip started the day (16 May) at Rs 75.20; rose 4.14 per cent to end the day at Rs 77.90 (as compared to Rs 75.40 on 9 May). The volume of shares traded was around 4.12 million.
The Balaji Telefilms scrip opened the day (16 May 2003) at Rs 58.75; dropped 6.81 per cent and ended the day at Rs 54.75 (as compared to Rs 59.75 on 9 May). The volume traded was 189,722 shares.
On the NSE, the scrip opened the day at Rs 56.90; fell by 8.74 per cent to end the day at Rs 53.80 (as compared to Rs 59.65 on 9 May). The volume of shares traded was 782,079. Balaji Telefilms annual results will be announced on 22 May.
The Television Eighteen India scrip opened at Rs 77.65 on 16 May, gained 4.19 per cent to end the day at Rs 80.90 (as compared to Rs 71.05 on 9 May and Rs 74.95 on 2 May) on the BSE. On the NSE, it opened at Rs 79.90, gained 3.59 per cent and ended the day at Rs 80.75 (as compared to Rs 70.90 on 9 May and Rs 74.60 on 2 May). The volume of shares traded was 115,931 on the NSE.
Sri Adhikari Brothers Television Network (SABTNL) opened the day (16 May) at Rs 63.05; gained 0.71 per cent to end the day at Rs 63.50 (as compared to Rs 54.45 on 9 May). The volume of shares traded was 61,859 on the BSE. On the NSE, the scrip ended the day at Rs 63.75 (up 0.79 per cent) as compared to Rs 54.40 (on 9 May ) and Rs 55.75 (on 2 May). The volume of shares traded was 199,652 on the NSE.
Cinevistaas opened the day (16 May) at Rs 27.30; gained 2.56 per cent to end the day at Rs 28 (as compared to Rs 23. 50 on 9 May) on the BSE. On the NSE, the scrip opened at Rs 27.75; gained 8.29 per cent to end the day at Rs 29.40 (as compared to Rs 25.50 on 9 May).
Creative Eye opened the day (16 May) at Rs 12.70; rose 12.20 per cent to end the day at Rs 14.25 (as compared to Rs 11.55 on 9 May) on the BSE. On the NSE, the scrip rose 10.94 per cent to end the day at Rs 14.20 (as compared to Rs 11.50 on 9 May).
The ETC Networks scrip rose opened the day at Rs 47.35; rose 2.22 per cent to end the day at Rs 48.40 (as compared to Rs 45 on 9 May and Rs 38.85 on 2 May) on the BSE.
Exchange rate: $1 = Rs 47.15
Brands
Big Bowl appoints Lyxel & Flamingo as social and media partner
QSR brand eyes next growth phase after crossing Rs 100 crore ARR milestone
MUMBAI: Big Bowl, one of India’s largest bowl-format quick service restaurant brands from Lenexis Foodworks, has appointed Lyxel & Flamingo (L&F) as its social and media partner as it prepares for its next phase of growth.
The partnership comes after the brand crossed the Rs 100 crore annual recurring revenue milestone in 2025 and aims to help accelerate its journey towards Rs 150 crore ARR in its fifth year since launch.
Big Bowl currently operates more than 250 kitchens across 50 cities and has emerged as a major player in India’s organised bowl-format food segment. Built around hearty portions and delivery-first convenience, the brand offers a wide mix of Indian, Chinese and fusion bowls designed for quick, affordable and portable consumption.
As urban consumers increasingly gravitate towards easy-to-carry and value-driven meal formats, the company sees the bowl category as a scalable format aligned with modern eating habits.
With the appointment of Lyxel & Flamingo, Big Bowl plans to consolidate its social media and digital media operations under a single partner. The move is intended to sharpen its digital reach, strengthen youth-focused storytelling and improve performance marketing outcomes.
Lyxel & Flamingo, one of India’s largest independent digital-first agencies, manages more than 350 brands and oversees advertising spends exceeding $100 million across its network.
Under the mandate, the agency will handle Big Bowl’s social media strategy, content development, digital performance marketing, media planning and buying, as well as campaign amplification across platforms.
Commenting on the partnership, Lenexis Foodworks founder and director Aayush Madhusudan Agrawal said, “Big Bowl has scaled rapidly to cross Rs 100 crore ARR and established itself as one of the largest bowl-format brands in the country. As a delivery-first, digitally native brand, our next phase of growth will be driven by sharper performance systems and stronger brand storytelling. Consolidating social and media with Lyxel & Flamingo allows us to integrate data, creativity and media precision as we scale towards our next revenue milestone.”
Lenexis Foodworks marketing head Vikas Iyer, added that the delivery-led category requires content, media and performance marketing to work closely together.
“With Lyxel & Flamingo, we aim to build a sharper social voice, stronger acquisition systems and measurable impact, ensuring the brand scales not just in presence but also in precision,” he said.
Lyxel & Flamingo chief executive officer Dev Batra, said the agency will combine data-driven marketing with creative storytelling to support Big Bowl’s growth. “Big Bowl brings the flavour, and L&F brings the fire. Our strategy combines data-led performance with engaging storytelling to help build a strong digital brand presence while delivering measurable business results,” he said.
With this partnership, Big Bowl is looking to strengthen its position as a digitally driven QSR brand, blending brand-building with performance marketing as it scales within India’s rapidly growing organised food delivery market.
