MAM
Sony develops extensive multi-media campaign around ‘biggest Balaji drama’
MUMBAI: “Watch our Kahaani Terri Merri nine-thirty pm daily on Sony TV… send this message to three people or you experience three years of bad TV viewing.” That was the SMS that a colleague at indiantelevision.com got this morning.
Some novel marketing gimmick ahead of the premiere tonight of the new soap that Sony Entertainment Television is pitching as “television’s biggest blockbuster”? Well, not quite. Turns out that not even the folks at Sony were able to tell where exactly this particular SMS had originated.
What they were able to say though was that an extensive media campaign has been developed around the new blockbuster soap from the Balaji Telefilm’s stable. KTM launches tonight as a replacement forKutumb in the daily 9:30 pm slot.
An outdoor campaign that covers Mumbai, New Delhi and the main “TRP cities” in the West and the North as well as Kolkata plus airplay on Radio Mirchi and All India radio are part of the promotional push forKTM.
There is also a press campaign that covers the main newspapers as well as magazines that will run for the next four to six weeks.
Among the magazines that will be featuring KTM ads are India Today, Filmfare and the Bengali language magazine Anand Log.
Brands
Uidai partners with Google to help users locate Aadhaar centres
Verified Aadhaar centres to appear on Maps with services and access info
MUMBAI: Finding an Aadhaar centre may soon be as easy as finding your favourite café. In a move aimed at making public services more accessible, the Unique Identification Authority of India has partnered with Google to display authorised Aadhaar centres on Google Maps. The feature, expected to roll out in the coming months, will allow residents to locate verified centres quickly and confidently.
More than 60,000 Aadhaar centres, including state of the art Aadhaar Seva Kendras, will be mapped. When users search on Google Maps, they will be directed to authorised facilities rather than unverified listings, helping curb misinformation and confusion.
The listings will do more than drop a pin. Users will be able to see the nature of services offered at each centre, whether it is adult enrolment, child enrolment, or limited to address and mobile number updates. Details such as operating hours, parking availability and divyang friendly infrastructure will also be shown wherever applicable.
Uidai CEO Bhuvnesh Kumar, said the collaboration is part of the authority’s continued effort to improve ease of living for Aadhaar holders by making authorised centres simpler and faster to navigate.
The partnership will deepen in its next phase, with Uidai using Google Business Profile to manage information and respond directly to public feedback. Looking ahead, the two organisations are also exploring the option of enabling appointment bookings through the Google Maps interface, potentially allowing residents to plan their visits with greater efficiency.
Google India country head, strategic partnerships Roli Agarwal, said integrating verified Aadhaar centres would help millions access trusted services with confidence, bringing essential government infrastructure closer to the people who need it most.
If all goes to plan, a routine Aadhaar update may soon begin not with a queue, but with a search bar.
