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Ask Jeeves goes banner free this year
CALIFORNIA: Here is a piece of news that gives a new perspective to the business of advertising on the web. Ask Jeeves Web Properties, a division of Ask Jeeves has announced the removal of all banner advertisements from Ask Jeeves (Ask.com), the Web’s second most popular search engine. An official release informs that this move reflects the company’s continuing commitment to delivering a highly targeted environment for its clients and a user-friendly search experience for consumers. Ask Jeeves also recently eliminated interstitials, commonly known as pop-up advertisements, from its suite of advertising products.
The company says that it is focussed on creating a more satisfying search experience for both users and advertisers. This year Ask Jeeves will focus on its core offerings including Branded Response and Premier Listings. These advertising units provide marketers a way to deliver their branding and text-based advertising to consumers within a relevant search environment. Branded Response helps marketers reach a highly targeted audience on Ask Jeeves’ results page while generating brand awareness through use of graphics and images. This unit is unique to Ask Jeeves and enjoys click-rates as high as 25 per cent. Premier Listings are keyword targeted, text-based advertising units that appear under the heading “featured sponsor” at the top of Ask Jeeves’ results page.
The company maintains that search marketing remains a powerful way to brand products and services online. The key for search engine marketers is to employ tools that add context and depth to a consumer’s search.
Ask Jeeves claims to be a leading provider of intuitive, intelligent question answering technologies and services. Ask Jeeves’ solutions enable companies to convert online shoppers to buyers, reduce support costs, understand customer preferences and improve customer retention. Ask Jeeves also syndicates its solutions to portals, infomediaries, and content and destination sites to help companies increase e-commerce and advertising revenue.
MAM
Campus Activewear launches Zeenat Aman-led Women’s Day campaign
Icon fronts ‘You Go Girl’ extension celebrating choice and freedom in motion.
MUMBAI: This Women’s Day, Campus didn’t just drop a campaign, it dropped the rulebook and handed women the pen to rewrite their stride. Campus Activewear has unveiled a powerful new cinematic campaign starring cultural icon Zeenat Aman, extending its long-running ‘You Go Girl’ initiative. Titled around the theme of freedom to move on her own terms, the film transcends conventional markers of success wealth, fame or nostalgia and focuses on choice as the true driver of progress.
Through striking visuals, Zeenat rejects glitter, noise and imposed expectations, embracing unapologetic forward motion. Her journey becomes a metaphor for every woman evolving, leading and inspiring on her own path, free from permission or predefined roles.
Campus Activewear, chief innovation officer Prerna Agarwal said, “For us, empowering women goes far beyond a campaign or a single day of celebration. It begins with creating an environment where women feel confident, supported, and free to pursue their ambitions without hesitation. We focus on understanding their everyday movements and designing products that genuinely make day-to-day lives easier comfort through long days, reliability through changing roles, style that reflects individuality.”
Zeenat Aman added, “I have spent a lifetime being told what I should look like, what I should wear, and what I should represent. And for a lifetime, I have walked my own way regardless. That is not rebellion that is simply knowing who you are. When Campus approached me with this campaign, I said yes immediately, because the message is not about me. It is about every woman who has been handed a label and decided to wear it as a badge of honour instead. You go girl move your way.”
The campaign reinforces Campus’s belief that freedom is not granted, it is claimed. By featuring Zeenat Aman as both voice and symbol, the message gains deeper resonance: progress happens when women are heard, barriers are removed, and momentum is created for everyone around them.
In a world that still tries to set the pace for women, Campus and Zeenat aren’t asking for permission, they’re reminding every woman that the only approval needed to move forward is her own.
