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NGO explores ‘What Makes News’
MUMBAI: SAUVvuex Foundation, an NGO recently held an all India cartoon contest titled ‘What Makes News’.
A panel of judges comprising Barkha Dutt of NDTV, Rajinder Dhodapkar of Dainik Hindustan, Delhi and Uday Sahay of Prasar Bharati adjudged the 53 entries received. The first prize was shared jointly by Zamar Jalil (Patna) and Irfan Anwar (Patna), whereas the second prize and the third prize went to Vikram Kumar Nayak (Delhi) and Manu Sharma (Delhi) respectively.
The contest was an attempt to bring about a network of cartoonists in the country, by creating a website by the Foundation.
Entries were received from Delhi, Himachal Pradesh, Haryana, Rajsthan, Punjab, Kerala, Karnataka, Uttar Pradesh, Madhya Pradesh and Bihar. Among those who participated were teacheres, journalists, artists, Government and PSU job- holders, besides cartoonists, whose ages ranged from 15 to 52.
The first, second and third prize amounts of Rs 10000, Rs 7000 and Rs 5000 respectively will be given away on 12 July in New Delhi, according to an official release, during a seminar titled ‘What Makes News’. Key speakers at the seminar include Chandan Mitra, Vir Sanghvi, Mrinal Pandey, Suhel Seth, Rajdeep Sardesai and Alka Saxena.
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Coca-cola launches ‘Har Meal Aaaah’ campaign with Mamitha Baiju
Hyperlocal film turns parotta into ‘Parotaaaaaah’ to celebrate meal moments
MUMBAI: One sip, one sound and suddenly, every meal gets its moment. Coca-cola has unveiled its latest campaign, ‘Har Meal Aaaah’, aiming to turn everyday dining into something a little more memorable and a lot more refreshing. Fronted by Mamitha Baiju, the campaign leans into Coca-cola’s iconic “Aaaah” mnemonic that unmistakable expression after the first sip reimagining it as a cultural thread that ties together food, flavour and feeling across regions. The film, rooted in Tamil Nadu’s culinary culture, spotlights the beloved parotta, playfully stretching it into “Parotaaaaaah” to capture the joy of the perfect pairing.
Conceptualised by Ogilvy and extended regionally by Studio X, the campaign blends local insight with global brand cues. It reflects Coca-cola’s ongoing strategy of embedding itself into everyday rituals, this time, not through grand occasions, but through the quiet, familiar moments around food.
The idea is simple but sharply executed: position Coca-cola not as an add-on, but as an essential companion to meals. By tapping into hyperlocal food habits while retaining a universally recognisable brand cue, the campaign aims to deepen emotional recall across diverse audiences.
Early traction suggests the approach is resonating. The campaign has already sparked organic engagement online, with memes and user reactions amplifying its reach proof that sometimes, the smallest ideas travel the furthest.
At a time when brands are competing for attention in increasingly fragmented markets, ‘Har Meal Aaaah’ takes a different route zooming in rather than out. Because in the end, Coca-Cola’s bet is clear: if you can own the moment after the first sip, you can own the meal.
