MAM
Triton to work on Amorettos Juice Café ad account
NEW DELHI: Amorettos Retail Private Limited has shifted the advertising account of its chain of juice bars `Amorettos Juice Café’ from Euro RSCG to Triton Communications, Delhi office.
The appointment of new agency was confirmed by Amorettos head of marketing Gurpreet Kaur Wasi.
“The brief given to Triton includes glamorization of juices. The idea is to make juices more fashionable and contemporary and give our chain a pub-like feel,” said Wasi.
Though there are road-side juice shops, the development of the organised players in this segment is yet to take place. And Amorettos is trying to carve a niche for itself in this segment but with a difference.
“We are the first ones to come up with the concept of juice bars in the country. It’s a popular concept abroad but out-of-the-home juices consumption is yet to pick up here. And the kind of temperature we have here, juice makes lot of sense,” added Wasi.
According to Wasi, the company is planning to 28 outlets by the end of this year. Amorettos is currently present in three metropolitan cities Delhi, Mumbai and Kolkata with nine outlets.
“The mandate includes increasing the traffic at Amorettos outlets through mix of advertisements and below-the-line activities. We are trying to capitalise on certain occasions through events at the outlet level. We are targeting youth and objective is to convey the message that they can have good time amidst a fun-filled ambience,” said Triton Communications, executive director, Vivek Srivastava. Besides print, the media strategy will also include radio advertisements.
Brands
Sapphire Foods FY26 revenue rises to Rs 3,125 crore, posts loss
Q4 revenue at Rs 792 crore, FY26 loss at Rs 32 crore amid cost pressures.
MUMBAI: If growth is on the menu, profitability seems to have taken a brief detour. Sapphire Foods India reported a steady rise in topline for FY26, even as rising costs weighed on profitability. Revenue from operations grew to Rs 3,125 crore for the year ended March 31, 2026, up from Rs 2,882 crore in FY25. However, the company swung to a loss, reporting a net loss of Rs 32 crore for FY26, compared to a profit of Rs 17 crore in the previous year. Total income for the year stood at Rs 3,153 crore, while total expenses climbed to Rs 3,167 crore, reflecting pressure across key cost heads.
In the March quarter, revenue came in at Rs 792 crore, compared to Rs 711 crore in the same period last year. The company reported a quarterly net loss of Rs 13 crore, against a profit of Rs 2 crore a year earlier.
Cost pressures remained visible across operations. Material costs rose to Rs 995 crore for FY26, while employee expenses increased to Rs 428 crore. Other expenses, the largest component, stood at Rs 1,229 crore, underscoring the impact of store operations and expansion-related spends.
Depreciation and amortisation expenses also climbed to Rs 392 crore for the year, reflecting continued investments in store infrastructure and growth.
At the operating level, the company reported a loss before tax of Rs 37 crore for FY26, compared to a profit of Rs 23 crore in FY25. Exceptional items added Rs 24 crore to the cost burden during the year.
On the balance sheet, total assets rose to Rs 3,256 crore as of March 31, 2026, up from Rs 3,041 crore a year earlier, indicating ongoing expansion. Net worth stood at Rs 1,389 crore.
Despite profitability pressures, operating cash flow remained resilient at Rs 507 crore, highlighting underlying business strength and demand stability.
The numbers paint a familiar picture in the quick-service restaurant space, growth continues to be served hot, but margins are still finding their footing.
