MAM
Lenovo collaborates with Abish Mathew for a tech-powered Millet Revival
Mumbai: Lenovo has released an insightful and light-hearted video, called Millet Masters, featuring stand-up comedian Abish Mathew. The short film aims to create awareness around a technology-powered millet revival initiative and food revolution taking place in Kathalloor, Kerala, under Lenovo’s Work For Humankind initiative. This project shines a spotlight on stories of local farmers who are revolutionising the millet economy through Lenovo’s smarter technology and support from student volunteers.
Taking the audience on a journey to discover Kanthalloor, regional millet production, and how millets go from field to food, the short film follows Abish Mathew as he seeks out student volunteers and 25 local millet farmers, whom he calls ‘millet masters.’ Mathew learns about the local millet revolution taking place and witnesses first-hand the positive role that Lenovo’s technology has played in empowering farmers to progress their farming practices, improve yields, and grow profitability. Ending on a message of hope, the short film concludes with Mathew revealing that local efforts have already more than doubled the variety of millets grown regionally, from two to five varieties, and he encourages viewers to learn more about millets.
As part of the Work For Humankind project, Lenovo has also partnered with a number of other influencers to raise awareness for millets as a nutritionally rich food source and as part of its mission to create a more robust marketplace for the crop.
“At Lenovo, we believe in building a more equitable and sustainable world for all by using our smarter technology to empower local communities for positive change,” said Lenovo vice president and chief marketing officer of intelligent devices group and international markets Emily Ketchen. “That belief is at the heart of Lenovo’s Work For Humankind India project, and why we’re collaborating with Abish Mathew to shine a spotlight on the stories of local farmers on a mission to start a millet food revolution. This is a remarkable example of people, communities, and technology coming together to help revive a once disappearing grain, raise awareness around millet cultivation, and ultimately make millet farming more commercially viable for the farmers of Kanthalloor.”
Watch Lenovo’s ‘Millet Masters’ short film featuring Abish Mathew here:
MAM
Time brings TIME100 Next franchise to India with Reliance
List to spotlight 100 emerging leaders, gala set for December 2026 in Mumbai.
MUMBAI: It’s about time India’s next wave got a global spotlight and now, it’s on the list. New York-headquartered Time is expanding its TIME100 Next franchise to India, partnering with Reliance Industries Limited to launch TIME100 Next India, its first international extension of the rising leaders platform. The announcement was made at the Time100 Gala in New York by Jessica Sibley and Nita Mukesh Ambani, signalling a strategic push to tap into India’s growing influence across sectors.
The India edition will recognise 100 emerging leaders from the country and the global Indian diaspora, spanning business, science, sports, arts and social impact. The list will be curated by Time’s editorial team and published online, continuing the franchise’s focus on identifying individuals shaping the future.
The initiative will culminate in a gala event scheduled for December 2026 at the Nita Mukesh Ambani Cultural Centre, anchoring the platform within India’s cultural and business ecosystem.
TIME’s broader Time100 franchise has steadily expanded its global footprint since 2021 through events and impact-led initiatives. Executives noted that India’s growing pool of influential voices and innovators made it a natural next step for the platform’s international ambitions.
For Reliance, the partnership aligns with its broader push to support emerging talent and ideas on a global stage. For Time, it marks a timely bet on India not just as a market, but as a talent engine shaping the next chapter of global leadership.
