Broadband
Broadband Pacenet to enter HITS arena
MUMBAI: After Zee Tele, Broadband Pacenet becomes the next Indian company to apply for a HITS license.
Multi-system operator (MSO) Broadband Pacenet India (BPI) which recently launched sophisticated indigenous set top boxes that include features like peoplemeters and ethernet output to enable Internet surfing, has asked for three transponders on the Insat 3 C satellite, with an option open for two more transponders.
According to Broadband Pacenet India CEO S Ravindran, the company is aiming to become ‘primarily a HITS player’ in India. For ZTL, which has thus far been the only player in the arena, this spells serious competition. Ravindran was speaking on the sidelines of the National CAS Media Summit, organised by Indiantelevision.com in Mumbai on Friday.
To be implemented by the company’s cable arm Siti Cable, the Subhash Chandra-promoted Zee Telefilms, Rs 4,000 million have already been invested by the various Chandra companies in the HITS and DTH facility, Zee is also actively proposing to offer dealers (cable ops) up to 40 per cent of the distribution margin as an incentive.
BPI meanwhile is the new entrant that could could give Zee some real competition. It is already forged an alliance with a consortium of 12 international promoters who are in the process of launching a smart card based payment mode for cable consumers and others who wish to avail of the service.
BPI is promoted by veterans of the cable trade – Jagjit Singh Kohli (chairman of BPI and director of ETC Networks) and S Ravindran (BPI CEO).
Broadband
ACT Fibernet elevates Aditya Singh to chief customer experience officer
Former senior vp to drive service, retention and delivery revamp
BENGALURU: ACT Fibernet has elevated Aditya Singh to chief customer experience officer, effective 1 January, 2026, as the broadband provider seeks to tighten its grip on service quality in an increasingly competitive market.
Singh, who previously served as senior vice-president – customer experience and loyalty at group level, will now join the executive committee and lead the company’s end-to-end customer transformation agenda.
The move gives him oversight of customer service, customer retention and service delivery, alongside a broader mandate to strengthen network resilience and field operations. The company said the reshuffle underlines its intent to deliver a “consistent, seamless and superior” experience to its 2.3m subscribers across more than 30 cities.
Headquartered in Bengaluru, ACT Fibernet, the consumer-facing brand of Atria Convergence Technologies Limited, is one of India’s largest wired internet service providers. It has built its pitch on high-speed connectivity and responsive customer support, at a time when fibre roll-outs and price wars are redrawing the broadband map.
In a statement, Singh said he was “deeply honoured” to take on the expanded brief and join the executive committee as the company sharpens its focus on simplifying customer touchpoints and turning subscribers into brand advocates.
The elevation signals a clear priority: in a crowded fibre market, customer experience is fast becoming the decisive battleground.
