MAM
Euro RSCG Worldwide honoured at 2003 Clio Awards
NEW YORK: A few days ago leading integrated marketing communications agency Euro RSCG Worldwide won three statues at the 44th annual Clio Awards in Miami Beach, Florida. The agency garnered two Gold and one Bronze from offices across Europe and South America.
An official release informs that the Clio Awards provide the international advertising and design industry with the world’s best-judged creative competition, and in doing so, honour advertising and design excellence worldwide. The citations were received in the television/cinema category. Euro RSCG Mezzano Costantini Mignani in Milan won a Gold for the Peugeot 206 spot The Sculptor; Paris-based BETC Euro RSCG was awarded a Gold in for the Visigoths and Black Bands spots for Canal Plus; and CraveroLanis Euro RSCG in Buenos Aires received a Bronze for the Alarm Clock spot for Philips Batteries.
Euro RSCG Worldwide chairman and CEO Bob Schmetterer has been quoted in the release saying: “These spots are prime examples of what we at Euro RSCG Worldwide call Creative Business Ideas — breakthrough ideas that combine creativity and strategy in new ways, and transform the way we look at business. And receiving these prestigious awards acknowledges the vast creative expertise of Euro RSCG across languages and continents.”
Euro RSCG Worldwide comprises of 233 offices located in 75 countries throughout Europe, North America, Latin America, and Asia Pacific. Euro RSCG provides advertising, marketing services, corporate communications, and interactive solutions to global, regional, and local clients. The agency’s client roster includes Air France, BNP Paribas, Intel, Volvo, MCI, and Yahoo! The New York headquartered Euro RSCG Worldwide is the largest unit of Havas, the world’s sixth-largest communications group.
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
