MAM
Eyeblaster adds banner formats, features to rich media platform
NEW YORK: Eyeblaster, which claims to be the leader in rich media delivery and management, has announced the latest additions to its advanced technology platform. This is a new 100K downloaded banner, as well as an enhanced expandable banner.
An official release informs that this is one of the biggest industry improvements to flash banners since their inception and is a direct response to the desire of creative agencies to add more value to banner advertising by increasing interactivity.
Eyeblaster claims that its clients now have a full assortment of choices when preparing an online advertising campaign with access to seven popular rich media ad formats, including the new 100K polite banner, the enhanced expandable banner, floating ad, window ad (interstitial), commercial break (intromercial), full-page overlay and wallpaper ad. This upgrade, the latest in a series since the product was launched a couple of years ago, allows the same creative file to be easily configured in multiple formats.
All widely used rich media formats are supported by the Eyeblaster platform. The company has stated that with its new banner ads it has redefined the perceptions of what is possible with rich media. The new solutions balance advertisers’ increased creative needs with publishers’ concerns about the effect of heavy content on page download speed. These new banners, added to Eyeblaster’s existing formats, provide endless creative possibilities without sacrificing user experience.
New features in the upgrade include:
* 100K politely downloaded banner — The new rich media banner format allows up to 100K file sizes (standard banners typically 15K to 20K) and will not affect the loading speed of site pages, due to polite and sequential downloading, as well as Eye blaster’s proprietary file compression. As with all other formats, the 100K polite banner allows advanced event tracking and data capture.
* Enhanced expandable banner – The expandable banner upgrade now includes support for banners multiple expanding Flash panels and is easier for agencies to develop and manage, and for publishers to run.
* 300K window ad — This new 300K version of the current window ad format enables full support of rich media interstitial-type ad standards.
Coupled with Eyeblaster’s menu of ad formats is a platform offering a completely integrated ad creative approval system, as well as a customised interface for each role in the process-creative, media, or publisher.
According to Nielsen//NetRatings’ AdRelevance service, Eyeblaster is the number one branded rich media platform in the industry, and represents more ad campaign impressions than any other branded rich media technology provider. Eyeblaster reached more than 717 million impressions, or 42.4 per cent of the market, in the first quarter of the year including 53 per cent of all unique branded rich media ad units served.
Brands
Kwality Wall’s reports standalone losses following strategic HUL demerger
Ice cream major faces Rs 64 crore Ebitda loss amid commodity inflation and muted Q3 sales
MUMBAI: Kwality Wall’s (India) Limited (KWIL) has released its first set of financial results as a standalone entity, revealing a challenging start to its independent journey. Following its successful demerger from Hindustan Unilever Limited (HUL) on 1st December 2025 and its subsequent listing on 16th February 2026, the company is navigating a transition period marked by structural changes and high input costs.
For the quarter ended 31st December 2025, the company reported revenue of Rs 222 crores. Despite the revenue base, the bottom line was impacted by several factors, resulting in an Ebitda loss of Rs 64.2 crores. When calculated on a Pre-IND AS 116 basis, the Ebitda loss stood at Rs 83.8 crores.
Organic Sales Growth (OSG) declined by 6.5 per cent year-on-year during the quarter. Volume growth, however, saw a marginal increase of 1.2 per cent. The company reported a gross margin of 41.5 per cent. Additionally, exceptional expenses amounting to Rs 94 crores were recorded, primarily linked to non-recurring costs during the transition phase.
Performance across portfolios and channels was mixed. Within the impulse portfolio, brands such as Magnum and Cornetto recorded mid-single digit volume growth, indicating steady demand in on-the-go consumption. However, the in-home portfolio, which includes take-home packs, experienced muted consumption. The company is planning a relaunch of this category with improved offerings ahead of the 2026 season.
Quick commerce (Q-Com) continued to emerge as a strong growth driver, delivering robust double-digit growth during the quarter. Meanwhile, the company also expanded its physical distribution network by increasing the number of company-owned cabinets across markets.
Margin pressure during the quarter was driven by a combination of one-off factors and broader cost inflation. Gross margins were impacted by around 600 basis points due to trade investments made for stock liquidation. Additionally, cocoa price inflation contributed to another 400 basis points of pressure on margins.
Deputy managing director Chitrank Goel attributed the muted performance partly to prolonged monsoons and transitional challenges linked to the GST framework. Operating expenses also increased as the company invested in establishing its standalone supply chain, operational systems and corporate infrastructure following the demerger.
Looking ahead, the management remains focused on a volume-driven growth strategy. To restore profitability, the company has initiated a cost productivity programme aimed at reducing non-consumer-facing costs. It is also working on building regional manufacturing networks to optimise logistics expenses and improve operational efficiency.
The commodity outlook for the near term remains mixed. Dairy prices are expected to remain firm due to tight supply conditions and rising fodder costs. Sugar prices may also move higher following increases in the Minimum Selling Price (MSP). While cocoa prices have moderated recently, currency depreciation has offset some of the potential cost relief for the company.
