MAM
Leo Entertainment bags Varma Corporation’s forthcoming projects
MUMBAI: Leo Entertainment, the full service entertainment consultancy division of Leo Burnett India has bagged Bollywood producer-director Ramgopal Varma’s four forthcoming projects including the forthcoming film Darna Mana Hai which will release on 27 June or 4 July 2003. The promos are already being aired on television channels.
A psycho-thriller, Darna Mana Hai, is very different kind of a film – it has six stories which apparently seem to be different from each other but have the same ending. While speaking to indiantelevision.com, Leo Entertainment head Sanjay Bhutiani says: “The first phase of the campaign – TV, hoardings, posters and banners for the domestic and international market – has already been conceptualised by the Leo Entertainment team. In an attempt to be different, we have developed offbeat creatives.”
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Talking about the creative designs, Bhutiani says: “It was challenge to come up with a novel concept. The promotional material doesn’t use faces of the well-known Bollywood stars but motifs and objects which convey the essence and the message. Ramgopal Varma was actively involved and gave us his inputs too.”
Leo Entertainment started in 2001 and has done work for Bollywood star Ajay Devgan for his film Raju Chacha. The firm’s work in Sanjay Gupta’s multi starrer Kaante – especially the tie up with Thums Up which became a benchmark for Bollywood – was appreciated by the producer Pritish Nandy.
Bhutiani adds: “For Pooja Bhatt’s Jism, we provided an entire gamut of services – calendars with Bipasha Basu, posters, banners, hoardings, promotional literature, in-film placement tie ups with Zingaro beer. We have done a Coke tie up for Ramesh Sippy’s forthcoming film Kuch Na Kaho(starring Aishwarya Rai and Abhishek Bachchan). We are also working with Ravi Chopra for Baghban (Amitabh, Hema Malini and Aman Verma). We have done quite a few things for Shah Rukh Khan’sChalte Chalte and for Percept Pictures’ Makdee (tie ups with Mazaa, McDonalds).”
Looks as if agencies can expand their revenue streams by offering their services to Bollywood producers.
AD Agencies
WPP Media elevates Dipti Gulati to vp, client growth for APMEA
Singapore-based executive to commercialise AI-powered solutions business across the region
SINGAPORE: WPP Media has promoted Dipti Gulati to vice president, client growth, handing her the mandate to lead the commercialisation of its solutions business across APMEA.
Based in Singapore, Gulati steps up after serving as senior director, client growth, where she drove expansion across APAC spanning programmatic, search, social, CTV, DOOH and cross-channel offerings. Now, she is tasked with translating advanced AI, data and technology ecosystems into scalable growth strategies for global brands across FMCG, luxury, F&B and financial services.
“I commercialise the future of media — at scale, across APMEA,” Gulati said, announcing her appointment. She added that she turns advanced data, AI and technology ecosystems into real commercial outcomes, shifting the conversation “from a pure media play to owning business outcomes”.
Her brief is unapologetically future-facing: addressable, accountable and AI-powered media. She will work with cross-market teams across APMEA, bringing together diverse perspectives and cultures to accelerate growth and build what she calls the “future of media”.
Gulati’s rise caps nearly two years at WPP Media and follows a six-month stint as regional director of growth, APAC, at Mindshare, where she led new business development and expanded capabilities for existing clients. Earlier, as global account director for integrated marketing communications on the Unilever business, she drove communications strategy for multi-million dollar beauty and wellbeing brands across Southeast Asia.
Before that, Gulati spent close to two years as associate director at Warner Bros. Discovery in Singapore. She also served as director, strategic partnerships and market development at TrustSphere, leading go-to-market and growth initiatives across Asia and evangelising relationship analytics to C-level executives. TrustSphere, credited by industry and Harvard Business School case studies as a pioneer in relationship analytics, became a springboard for her deeper engagement with data-driven growth.
Her board and evangelist roles at the Asia Cloud Computing Association and its Asia Analytics Alliance further sharpened her regional policy and analytics credentials. Earlier chapters include marketing consultancy at Blockchain Foundry and a seven-year run at Warner Bros. Discovery in India, where she led ad-sales and business development for HBO and WB across north and east India, delivering record billings. She began her career at Diligent Media Corporation Ltd and Bennett, Coleman and Co. Ltd..
From ad-sales floors in Delhi and Mumbai to boardrooms in Singapore, Gulati’s arc mirrors the industry’s own shift — from selling spots and slots to engineering outcomes through data and AI. At WPP Media, the brief is clear: scale smarter, move faster and turn algorithms into advantage.
