MAM
Jayesh Ravindranath joins Triton as executive director
MUMBAI: Triton Communications has announced the appointment of Jayesh Ravindranath as executive director, Triton Communications, Mumbai. He will assume office from 2 June. Prior to joining Triton, Ravindranath was senior VP at Lowe (Lintas).
Triton Communications director Ali Merchant said: “Jayesh brings a wealth of experience to his new assignment. His impressive background in brand management and strategic planning provide strength as we address the opportunities and challenges that await our business in the coming year.”
Ravindranath has worked with agencies such as Grey Worldwide (Singapore), J Walter Thompson (Middle East), Saatchi & Saatchi and Leo Burnett. He has over 20 years of brand building and marketing communications experience having worked on brands such as Unilever’s Clinic Plus, Omo, Lux and Organics, P&G’s Vicks, Whisper and Pantene, SmithKline Beecham’s Horlicks, Wrigleys, DeBeers, Citibank, Audi, Philips Domestic Appliances.
Ravindranath will fill in the shoes of Marzin R Shroff who spent seven years with the Triton Group. Shroff now moves on to join one of Triton’s clients Suashish Diamonds.
Formed 12 years ago, Triton Communications has grown into a Rs 2.5 billion group, by offering integrated marketing services to many clients in the industry like Eureka Forbes, Samsung India, Honda, Marico, Adani Wilmar, Triumph Distillers & Vintners, Bajaj Tempo (tractors), Dupont India, Outlook Magazine, Overnite Express, Uppal’s Orchid, Sanghi Cements and Zydus Cadila.
Brands
Uidai partners with Google to help users locate Aadhaar centres
Verified Aadhaar centres to appear on Maps with services and access info
MUMBAI: Finding an Aadhaar centre may soon be as easy as finding your favourite café. In a move aimed at making public services more accessible, the Unique Identification Authority of India has partnered with Google to display authorised Aadhaar centres on Google Maps. The feature, expected to roll out in the coming months, will allow residents to locate verified centres quickly and confidently.
More than 60,000 Aadhaar centres, including state of the art Aadhaar Seva Kendras, will be mapped. When users search on Google Maps, they will be directed to authorised facilities rather than unverified listings, helping curb misinformation and confusion.
The listings will do more than drop a pin. Users will be able to see the nature of services offered at each centre, whether it is adult enrolment, child enrolment, or limited to address and mobile number updates. Details such as operating hours, parking availability and divyang friendly infrastructure will also be shown wherever applicable.
Uidai CEO Bhuvnesh Kumar, said the collaboration is part of the authority’s continued effort to improve ease of living for Aadhaar holders by making authorised centres simpler and faster to navigate.
The partnership will deepen in its next phase, with Uidai using Google Business Profile to manage information and respond directly to public feedback. Looking ahead, the two organisations are also exploring the option of enabling appointment bookings through the Google Maps interface, potentially allowing residents to plan their visits with greater efficiency.
Google India country head, strategic partnerships Roli Agarwal, said integrating verified Aadhaar centres would help millions access trusted services with confidence, bringing essential government infrastructure closer to the people who need it most.
If all goes to plan, a routine Aadhaar update may soon begin not with a queue, but with a search bar.
