MAM
LG Electronics announces exciting Diwali promotion
MUMBAI: With the festive season round the corner, LG Electronics is all set to take the market by storm by launching its mega consumer offer for Diwali, Patakha Ghumao Inam Pao, from 25 September till 31 October.
The promotion involves a mega budget of over Rs 600 million, which includes spends on the print and electronic media, below the line activities and the gifts.
The aim is to encourage customers to switch to new generation products. This unique promotion entails assured gifts on every purchase of an LG colour TV, direct cool refrigerator, frost free refrigerator, air conditioner, semi automatic washing machine, fully automatic washing machine and MY PC.
Announcing the offer, LGEIL Head Marketing Anil Arora said, “Confident of adding spice to the festive season, LG has launched this nationwide consumer promotion. The innovative scheme is part of our concerted efforts to reward our existing consumers and trade partners for their loyalty shown to the LG brand. We aim at selling more than one million products in the period (September to October) 2003, which would result in a turnover of 10 billion rupees. This would be a 54 per cent growth over the festive season last year. LG India is expecting to achieve a 63 per cent value growth in the electronics category, a 44 per cent value growth in appliances and a 36 per cent growth in the IT category at the end of October 2003.”
According to an official release, the consumers can win various attractive gifts ranging from a flatron television, semi automatic washing machine, frost free refrigerator, window AC with remote, microwave oven, home theatre audio system, MY PC and branded T-Shirts. Above all, there are 80 bumper prizes to be won worth Rs 1,00,000 each which would include a basket of all LG products called “LG Healthy Home Jackpot.”
In total, LG is offering more than 7,50,000 gifts as part of this festive offer. Customers can avail the offer at all LG exclusive shoppes and LG authorised counters.
MAM
Kartik Vishwanathan returns to WPP Media as VP – investments
14-year Mindshare veteran takes special assignment role from February 2026.
MUMBAI: Kartik Vishwanathan has made a sharp return on investment rejoining WPP Media, the very organisation that shaped a big chunk of his professional journey. The seasoned media executive has been appointed vice president for investments (Special Assignment) at WPP Media, effective February 2026. He will contribute to both regional and global priorities in this strategic mandate.
With over 14 years and 7 months at Mindshare, Vishwanathan brings deep expertise across investment strategy, strategic initiatives, and integration. His most recent role was Head of Investment Strategy – Mindshare China (Dec 2019–Oct 2023) in Shanghai, following his stint as Head – Strategic Initiatives and Integration – Mindshare India (Jun 2018–Nov 2019). Earlier, he served as Principal Partner at The Exchange in Mumbai (Jan 2016–Jun 2018).
Before Mindshare, he held short-term roles as Process Manager – Pricing Analytics at eClerx and Project Manager at Fractal Analytics in Mumbai.
Vishwanathan holds an Executive Programme in Business Management from Indian Institute of Management Calcutta (May 2007–Apr 2008) and a Post Graduate Certification in Advertising and Public Relations from MICA (2011–2012).
His return to WPP comes at a time when the media investment landscape is evolving rapidly, with brands demanding sharper, more integrated strategies across platforms. For someone who cut his teeth at the agency group years ago, this homecoming feels less like a new chapter and more like picking up a well-worn, high-return playbook.
