MAM
Yahoo! India, Shaadi.com launch matrimony channel
MUMBAI: Yahoo! India, the leading Internet communications and media company, has tied up with online matrimonial facilitator Shaadi.com to launch a host of wedding and allied services on a channel called India Matrimony hosted on www.yahoo.co.in.
The exclusive channel will provide services such as online search for life partner, matching horoscopes, planning wedding and honeymoon.
Announcing this alliance, Yahoo! India sales and business development director Neville Taraporewalla says: “This ‘marriage’ is a big occasion for the two partners who have been associated with each other since quite some time. Yahoo! India has been a successful online platform for matrimonial advertisers in the last two years. The completely integrated channel Yahoo! India Matrimony will give our 29 million registered users a one-stop opportunity to find one’s life partner.”
Shaadi.com’s holding company Mittal Media chairman and CEO Anupam Mittal adds: “The tie-up has great potential for us since we would now be directly accessible to 29 million registered Yahoo! India users – up from one million users registered on Shaadi.com.Shaadi.com’s tie-ups for wedding merchandise and ancillary services like bridal attire, marriage halls, wedding halls, jewellery, travel amongst others will add extended value to the online partnership.”
Speaking about the fate of online properties in the face of the a general meltdown and recession, Yahoo! India’s Taraporewalla says: “This year 2003 – the fourth year of existence – has been a good year for us and we have seen a remarkable turnaround. We also underwent a restructuring process. However, I am not at liberty to reveal revenue figures as it is part of the parent company’s consolidated financials.”
Yahoo! India has recently launched its marketing solutions centre to provide advertisers with a wide range of marketing solutions and tools on the Yahoo! network. The centre is divided into three sections: Campaign tools, Advertising tools and Yahoo! tools. The Yahoo! India Mobile short-code 8243 can be accessed across the nation and has a reach of seven million mobile subscribers. Brands like Cadbury’s, Pepsi, Kinetic and BBC have taken advantage of the integrated marketing programmes.
Mittal also refused to divulge details of the agreement between Shaadi.com and Yahoo! India. Speaking about the premium membership details, Mittal elaborates: “Most of our services are free and we have facilitated 25,000 marriage alliances till date. However, when registered members seek premium membership we charge them Rs 1,000 for three months, Rs 1,650 for six months, Rs 2,750 for a year.”
Such alliances indicate that the Internet has emerged as a truly potent matchmaker in the Indian context.
Brands
TCS and ServiceNow join forces to fast-track AI in enterprises
New partnership aims to turn clunky workflows into smart, self-learning engines
MUMBAI: Tata Consultancy Services (TCS) and ServiceNow have teamed up to help businesses move from AI experiments to full-scale adoption. The multi-year partnership will see TCS building industry-specific AI solutions on the ServiceNow platform, transforming slow, manual processes into intelligent, autonomous workflows that learn and improve over time.
Enterprises are eager for smarter ways to handle back-office functions like HR, finance, supply chain, procurement, and employee services. With this collaboration, TCS will offer AI-led solutions that bring together trusted AI, modern workflows, and deep industry knowledge, helping businesses work faster, smarter, and more efficiently.
ServiceNow president and chief product officer Amit Zavery said, “Enterprises need partners who can combine innovation, execution, and governance. Together with TCS, we are embedding AI directly into workflows, modernising legacy systems, and driving measurable results.”
TCS executive director and COO Aarthi Subramanian added, “Companies are ready to move beyond pilots to enterprise-wide transformation. Our partnership will embed intelligence across IT, operations, and customer functions, unlocking speed, efficiency, and lasting advantage.”
The solutions are designed to break down silos, giving organisations a holistic, insight-driven view. HR operations, for instance, could shift from fragmented services to a smooth hire-to-retire lifecycle, boosting productivity and engagement. Similarly, order processing could evolve from a slow, multi-step cycle into a fast-moving engine that drives revenue and cash flow.
TCS is already ServiceNow’s largest user for IT Asset Management, rolling out the system across thousands of devices in just three months. Both companies will also invest in co-innovation labs, solution showcases, and joint go-to-market initiatives to bring these AI capabilities to clients.
With this partnership, enterprises can look forward to workflows that think for themselves, helping businesses stay ahead in the AI era.
