MAM
Zydus Cadila appoints TME as its AOR
NEW DELHI: Zydus Cadila has appointed The Media Edge (TME) as its new AOR. The account was previously handled by Initiative Media.
This is the second significant win for TME this month. Recently the media specialist had bagged the media planning and buying account of Barista.
Confirming the development, TME president Divya Gupta says, “We have been allotted the entire AOR account by Zydus Cadila. This includes brands like Sugar Free and Ever Yuth apart from soon-to-be launched brands, which can’t be disclosed at the moment.”
The company reportedly is test marketing a new brand of diet powder – Diet Trim – in the eastern part of the country.
Prior to the reviewing of the AOR account, Zydus Cadila had shifted the entire Sugar Free franchise from Mudra Communications to Rediffusion DY&R. Zydus’ other roster agency includes Triton Communications, which works on Ever Yuth brand.
MAM
DB Group names Abhay Dubey as chief brand marketing
Seasoned marketer brings regional muscle and launch savvy to DB
LUCKNOW: Dainik Bhaskar Group has appointed Abhay Dubey as chief brand marketing, strengthening its leadership bench as the media major sharpens its focus on brand-led growth.
Dubey steps into the role after a high-impact stint as regional marketing manager at Reliance Broadcast Network, where he led data-driven regional campaigns and rolled out new initiatives from concept to completion. Based in Lucknow, he steered end-to-end account marketing, orchestrated launch events, and fine-tuned go-to-market strategies with a sharp eye on budgets and brand visibility.
Before that, he served as area marketing manager at Mahindra Holidays & Resorts India Limited, handling business development, media buying and integrated branding campaigns across Uttar Pradesh. His remit included planning new service launches and working closely with creative agencies, media owners and government departments.
Dubey also held the position of brand manager at EM3 Agriservices Pvt. Ltd., where he drove product launches, demand generation and stakeholder engagement. Earlier in his career, he was head of marketing at Saffron Communications Pvt. Ltd., overseeing integrated campaigns across sectors, and began his journey at Jagran Engage, building experience in advertising and lead generation.
With expertise spanning digital marketing, brand management, demand generation and below-the-line advertising, Dubey brings both strategic planning skills and hands-on execution experience to the table. His track record suggests a marketer who is as comfortable crunching numbers as he is crafting narratives.
At DB Group, he is expected to shape sharper brand strategies, amplify market presence and ensure campaigns that do not just make noise, but make sense.
