MAM
‘Election drive’ builds Zee Cine Awards excitement
MUMBAI: The excitement is building for the Zee Cine Awards 2004, which takes takes flight to Dubai this year.
Zee Cine Awards 2004 is traveling across India with an exciting opportunity for its viewers to cast their votes and elect their favorite stars by creating an election campaign to select the favourite star – Election Ka Mahol till 15 February.
Zee Cinema business head and Zee Network special projects director Yogesh Radhakrishnan said, “Gali Gali is an on ground promotion to reach the Hindi heartland of India. The marketing effort has been conceived, keeping in mind the preference of the fans of Indian cinema waiting eagerly to vote for their favorite performers making it the most democratic awards of its kind to get closer to our viewers. This time we are approaching our viewers at their door step and giving them an opportunity to meet their favourite stars.”
The voting forms are available at all outlets of Playwin and Panparag. All these floats have ballot boxes where people can cast their votes instantaneously. 40 winners across the globe will be selected to witness the grandiest celebration of the Indian cinema on a global platform.
Zee Cine Awards team is traveling across various cities in a specially designed vans and Tata Sumos with cut outs, posters, placards and handbills canvassing for different contestants, across categories in the key states like New Delhi, Haryana, Punjab, Rajasthan, Madhya Pradesh, Uttar Pradesh, Maharashtra, Gujarat. The campaign is in the form of an election convoy and will cover over 33 cities across the country.
The event is being held on 26 February in association with the Dubai Media City. Over 200 leading Indian film actors, actresses, producers, directors, music directors will attend the event with live performances from megastars including Shahrukh Khan, Preity Zinta, Hrithik Roshan, Saif Ali Khan and Lara Dutta.
Brands
Pre-seed funding fuels nailinit, India’s new-age nail care brand
Gruhas Collective Consumer Fund backs Gen Z-focused beauty startup
MUMBAI: nailinit, a community-first nail care startup targeting Gen Z and millennials, has raised Rs 2.5 to Rs 3 crore in a pre-seed round led by Gruhas Collective Consumer Fund and Marsshot VC, alongside a clutch of consumer, technology and operator angels.
Backed by entrepreneur and investor Nikhil Kamath, Gruhas Collective Consumer Fund is betting on nailinit’s attempt to give India’s nail care aisle a long overdue makeover. The fresh capital will be used to deepen distribution across quick commerce and D2C channels, build its community engine, and accelerate product innovation in a category that is high frequency but still light on strong brands.
Founded by Tanishq Ambegaokar and Shubham Singhal, nailinit is positioning itself at the crossroads of beauty, self-expression and culture. The brand wants nails to be more than a finishing touch. It sees them as a canvas for identity, content and commerce.
“At nailinit, we are building for a generation that sees beauty as self-expression, not just routine,” said Ambegaokar. “The nail category in India has largely been underserved by strong brands. This capital allows us to invest in product depth, community and distribution in a thoughtful and long-term way.”
Singhal added that while the brand’s tone may be playful, its operating focus is sharp. “This round strengthens our supply chain, expands our digital footprint and enables disciplined execution as we scale.”
The funding round drew notable angels including Shashank Kumar of Razorpay, Arjit Johri of Marsshot VC, Yash Jain, formerly of NimbusPost, Karan Jindal of Meta, Jivraj Singh Sachar of ISV Capital, Nishank Jain of Accel, Yashvardhan Kanoi, Ashwarya Garg of HYPD, Venus Dhuria of Phot.AI and Amishi Parasrampuria of The Whole Truth.
Gruhas Collective Consumer Fund fund manager Gauri Kuchhal, believes the opportunity lies in shifting habits. “Nail care remains underpenetrated in India, with consumers relying on time-intensive salon visits. As convenience and self-expression gain ground, press-on nails can unlock more frequent and experimental usage. Nailinit is well-placed to expand beyond press-ons into adjacent categories.”
The brand is currently the only nail care player in India blending product-led retail with a dedicated kiosk at Jio World Drive in Bandra, where customers can walk in for services while discovering the range. It has also built early traction across quick commerce platforms such as Zepto and Blinkit, with a launch on Instamart in the pipeline, and is available on Amazon, strengthening its omnichannel presence.
In a space long dominated by salon chairs and scattered labels, nailinit is attempting to file, shape and polish the category into something sharper. With fresh funding in hand, the startup is setting out to prove that in beauty, small details can make a bold statement.
