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Sony India products to cost less
MUMBAI: With Central Government government announcing a reduction in the custom duty, Sony India has decided to slash its product prices.
The company announced a five to 16 per cent reduction in prices across specific product.
The price reduction in maximum retail price will be in the range of five to 10 per cent for the WEGA flat screen colour televisions, eight to 10 per cent for Sony Hi – Fi systems and eight to 16 per cent for camcorders and digital still cameras.
Says Sony India pvt ltd, CAV division, sales head, Mohit Parasher, “Sony India aim’s to ensure that its products retain their international edge on quality and technology while ensuring that they remain a value for money purchase. Our new pricing strategy will make our WEGA televisions, Digital Imaging products and Hi Fi systems available to a larger consumer base in India. The duty cuts announced by the government earlier this year have also made it easier for the company to pass a larger price benefit to its consumers.”
The new price strategy being implemented, Sony WEGA 21 inch flat CTV will be available at Rs 12, 990, while the Sony Hi Fi systems range will start from Rs 15, 990 onwards, says a company release. As for the camcorders, the retail price will be at Rs 22, 990 and digital still cameras will begin at Rs 14,990.
Set up in India in 1995, Sony Corporation, Japan’s subsidairy, claims that it has always enjoyed tremendous brand equity in India and with the current drop in prices the brand can get closer to a wider range of customers.
The company network currently comprises of 1900 dealers and distributors, 37 Sony World outlets, 42 Sony Exclusives and 12 direct areas (four Metros + Jaipur, Bangalore, Chandigarh, Lucknow, Pune, Hyderabad and Cochin). It has all India service presence with 5 company owned service centres and 97 authorised Service Centres.
MAM
Barista partners Ginny Weds Sunny 2 with mango campaign
Cafe chain blends cinema buzz with summer menu and 20 per cent offer.
MUMBAI: Love may brew slowly, but marketing clearly doesn’t especially when coffee meets cinema and mangoes steal the spotlight. Barista Coffee Company has partnered with the upcoming hindi film Ginny Weds Sunny 2 as its official beverage partner, in a move aimed at tapping into youth culture through entertainment-led engagement. The collaboration is not just a logo placement exercise. Instead, Barista is translating the film’s high-energy vibe into its cafés with a themed summer menu titled “Main Hoon Mango”, accompanied by a limited-period 20 per cent discount on combo offerings across outlets.
Actors Medha Shankr and Avinash Tiwary feature in the campaign, seen engaging with the mango-themed menu inside Barista cafés, a visual cue designed to blur the lines between reel and real-life consumption moments.
The strategy reflects a broader shift in how consumer brands are leveraging hindi film industry not just for visibility, but for immersive, on-ground engagement. By embedding the film’s narrative into its product experience, Barista is aiming to drive footfall, especially among younger audiences who increasingly seek experiential touchpoints over traditional advertising.
Barista Coffee Company CEO Rajat Agrawal described the partnership as both a branding and growth play, focused on expanding reach beyond the existing customer base and aligning with evolving consumer preferences.
The emphasis on a seasonal, flavour-led hook mango, one of India’s most culturally resonant ingredients adds a timely layer to the campaign, aligning with summer consumption trends while riding on the film’s promotional momentum.
For Barista, the move is part of a larger positioning shift. Rather than operating purely as a coffee retail chain, the brand is increasingly framing itself as a lifestyle destination, one that intersects with entertainment, conversation and shared experiences. By integrating cinema into its physical spaces, Barista is effectively turning cafés into micro-extensions of the film’s universe, where consumers do not just watch a story unfold but participate in it sip by sip.
The 20 per cent offer further nudges trial, lowering the barrier for consumers to engage with the themed menu while amplifying recall through a tangible incentive.
Brand-film collaborations are hardly new, but their execution is evolving. Where earlier partnerships relied on co-branded ads or product placements, the current playbook leans towards immersive storytelling and retail integration.
In that sense, Barista’s “Main Hoon Mango” push is less about promotion and more about participation inviting consumers to experience a slice of the film within a familiar, everyday setting. As the film industry continues to act as a cultural amplifier, such partnerships underline a growing truth, in today’s attention economy, it is not enough to be seen brands must be experienced.
And if that experience comes with a mango twist and a cinematic backdrop, all the better.
