Brands
Dia Mirza invests in BabyChakra
Mumbai: Leading parenting community and babycare D2C brand BabyChakra, a part of the content-to-commerce conglomerate Good Glamm Group, has announced a new investment by actor and UN Goodwill ambassador Dia Mirza.
Mirza’s decision to invest in BabyChakra stems from her deep belief that Indian mothers and children deserve nothing less than the finest, non-toxic, and superior care. As part of her role, Mirza will guide BabyChakra in incorporating sustainable and clean care principles into their product ranges.
Working in collaboration with Mirza, BabyChakra will create products specifically tailored to meet the evolving needs of mothers. These products will be made using natural, dermatologically tested, toxin-free, and allergen-free ingredients, while adhering to the highest global safety standards.
In addition, Mirza will engage closely with the 30 million+ mothers community of Good Community division, fostering connections among mothers, sharing personal stories of motherhood, understanding their transformations, and collaborating with doctors and care practitioners to provide comprehensive care to mothers and children across the country.
Speaking on the announcement, Good Glamm Group group co-founder, & Good Community CEO Naiyya Saggi commented, “We are delighted to have Dia Mirza join us on this incredible journey. Her passion for sustainable and clean care aligns perfectly with our vision of providing the safest and best possible care for mothers and babies. Dia has been an inspiring and globally respected advocate of all things good, clean label and sustainable and reflects the aspirations of mothers across India for something exponentially better for themselves, their families and the planet. All values that are deeply rooted in the BabyChakra philosophy. We are excited to work closely with Dia as we grow out our range of products and solutions for families across India.”
“We are thrilled to welcome Dia Mirza as an investor in BabyChakra, our leading parenting community and babycare DTC brand. Dia’s passion for sustainable and clean care aligns perfectly with our vision of providing the safest and best possible care for mothers and babies. We are excited to work closely with Dia as we grow our range of products and solutions for families across India,” added Good Brands Co, Good Glamm Group CEO Sukhleen Aneja.
Mirza added, “As a new mother, I have experienced the transformative journey of motherhood first-hand and am extremely excited to partner with BabyChakra: one of the first communities to recognise the ever-changing needs of mothers and facilitate authentic dialogues amongst mothers, doctors and experts on the evolving narrative of care for today’s parents. I deeply resonate with BabyChakra’s community first mission to co-create the safest, cleanest label care for children. The success of the products is a testimony to the approach of building with the community at its heart. I am also inspired by the transparency that BabyChakra has fostered in India for the first time through its ground-breaking National Label Literacy campaign: Label Padho Moms. I will be closely working with the teams at BabyChakra to further champion the voice of sustainable care for families.”
BabyChakra is confident that their collaboration with Mirza will further enhance their commitment to offering exceptional babycare products and empowering mothers with the knowledge and support they need.
Brands
Budweiser 0.0 partners five IPL franchises to boost fan engagement
Fan-first campaign brings city pride, merch and match-day culture into focus
NEW DELHI: Budweiser 0.0 has announced its debut partnership with five franchises in the Indian Premier League, marking a significant step in its growing play in India’s cricket ecosystem.
The brand has teamed up with Mumbai Indians, Gujarat Titans, Punjab Kings, Sunrisers Hyderabad and Rajasthan Royals for the ongoing season, aiming to connect with fans across key cricketing cities.
The collaboration signals the brand’s shift from national-level associations to more localised, city-driven engagement. It builds on Budweiser 0.0’s “In the Hands of Fans” platform, which focuses on celebrating the passion, rituals and identity that supporters bring to the game.
As part of the partnership, the brand will roll out limited-edition merchandise inspired by each of the five teams, giving fans a tangible way to showcase their loyalties. The initiative is designed to tap into match-day culture and extend fan engagement beyond the stadium and screen.
Commenting on the move, AB InBev vice president marketing & trade marketing Vineet Sharma said, “Cricket is one of India’s most powerful cultural connectors, and our debut partnership with the ICC Men’s T20 World Cup 2026 reaffirmed the depth of fan passion behind it. At Budweiser 0.0, we see ourselves at the forefront of culture, acting as trendsetters for evolving fan expression, shaping how young India engages with sport, and setting the tone for how it shows up today. Entering the country’s biggest T20 cricket league, a platform widely loved by Indians, is a deliberate step in this journey, taking the brand from national fandom to the heart of city fandom. Through our partnerships with these five iconic teams, we will celebrate the pride, traditions and energy that define Indian cricket fandom, while creating experiences that keep fans at the heart of the game.”
The move also builds on the brand’s earlier association with global cricket events, as it looks to deepen its presence in India through culturally relevant storytelling and fan-led experiences.
As the IPL season unfolds, Budweiser 0.0 is betting on city pride and fan passion to drive its next innings, turning spectators into participants in the ever-evolving world of cricket fandom.
