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Tam India’s research paper shortlisted for Esomar yet again
MUMBAI: Earlier this year, Tam Media Research’s paper on Product Placement was selected as the best paper amongst the 22 papers presented from across the region at the fourth Esomar Asia Pacific Conference. Now, the agency’s is all set to strike the victory gong for the third time in a row at the Esomar Asia Pacific Conference scheduled to be held in Tokyo, Japan in March 2005.
Esomar, the World Association of Research Professionals has formally informed Tam India that its research paper on “Unconventional ways to understand In-Home TV viewing behaviour – Eliciting responses through game play and fusing it with Tam TV Panel data” has been short listed for a final presentation in March 2005 in Tokyo.
This, first of its kind study in the world, will benefit advertisers and broadcasters.
An official release from Tam states that “Tam India’s Measurement Science Panel Management team and S-Group (Strategy Group) members are thrilled by the new development. Nothing better than this can be a reflection of the fact that Tam Media Research’s commitment not only in India but also at a world level is unparalleled. The Tam India team believes in bringing constant value to the Industry’s table. Tam India did it at Esomar Shanghai, again at World Audience Measurement Conference (WAM) in Geneva, now again this time in Tokyo.”
The synopsis of the paper reads:
In India, over 10,000 new programs are launched every year across 250 Indian TV channels. While some of them fail to elicit responses from viewers on the rating scale, few do manage to make history. Many of them do manage to grab a fair share of audiences across different profiles.
During the pre-launch phase of these new programs, broadcasters and advertisers do bet big on most of them and in many a case, fail to get adequate returns. Hence the mystery question keeps coming back – “What motivates a TV viewing home to switch from viewing a loyal program on his/her favorite channel to new disruptive program launched in a competitive channel on a given weekday, primetime.”
This study, for the first time, tires to throw light on one of the most crucial aspect for broadcasters – Measuring the reasons for a shifting loyalty base and fusing it with Tam TV panel data to understand the extent of switches for each of the reasons. It also tries to figure out – Who in the family are influencers and decision makers of programs to be viewed during prime time.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
