News Broadcasting
Dish TV ties up with 5 intl channels
NEW DELHI: The Subhash Chandra-promoted Dish TV, the country’s first KU-band direct-to-home television service has signed exclusive deals with five international channels.
The deals, signed at at MIP TV in Cannes recently, include those with Eurosport News, Fashion TV, Trace by MCM, Malibu TV and Platinum TV Network.
Eurosports news channel is the world’s only sports news specific channel. Trace by MCM is another international English music channel and depends heavily on European music. Malibu TV is a nature sports channel and viewers will have access to 24 hours of action on para-sailing, mountaineering and surfing. Apart from FTV, which is available on cable networks in India and is hugely popular despite criticism from the moral brigade here, another channel that focuses on lifestyle will be Platinum TV, which will cover various genres of programming like health shows, celebrity lifestyle, travel, good food and living, among others.
Dish TV is a company promoted by Essel Group’s ASC Enterprises Limited. At present, the platform managers claim to have over 100,000 subscribers with a bouquet of 50 channels. Dish TV is in the process of increasing its capacity to 108 channels by May 2004.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
