MAM
McCann Erickson wins Dabur Chyawanprash, Bates gets Gulabari
NEW DELHI: McCann Erickson has bagged the creative account of Dabur Chyawanprash to become the latest addition in the existing six-agency roster of Dabur India.
Confirming the development, Dabur India stated that Dabur Chyawanprash creative business was allotted to McCann while the Gulabari account was clinched by one of its roster agencies, Bates India.
On the win, McCann president Santosh Desai said, “We presented our perspective on the future of the brand (Chyawanprash). We gave inputs on strategic and creative, and I think the client liked our plans for the brand in the final analysis.”
On being selected for one of the trusted Indian household brands, Desai added, “It’s exciting as well as challenging. It’s a huge responsibility. Its a matter of great pride to handle this brand and take it forward.”
On the recent media reports, in which there were rumours of retrenchment in the agency, Desai clarified, “First of all the accounts (which McCann conceded), which were reported, were part of global realignments which had taken place a long time back. Secondly, I had gone on record saying we are actually on verge of acquiring new business and if you are adding new clients, then you don’t do retrenchment. The reports were baseless and now since we have won the account, this validates my point anyway.”
The Dabur Chyawanprash and Gulabari accounts were previously handled by Leo Burnett. Dabur and Leo Burnett announced their decision to part ways last week and accordingly, the client reportedly invited three agencies Lowe, McCann and Bates for the account.
Brands
Uidai partners with Google to help users locate Aadhaar centres
Verified Aadhaar centres to appear on Maps with services and access info
MUMBAI: Finding an Aadhaar centre may soon be as easy as finding your favourite café. In a move aimed at making public services more accessible, the Unique Identification Authority of India has partnered with Google to display authorised Aadhaar centres on Google Maps. The feature, expected to roll out in the coming months, will allow residents to locate verified centres quickly and confidently.
More than 60,000 Aadhaar centres, including state of the art Aadhaar Seva Kendras, will be mapped. When users search on Google Maps, they will be directed to authorised facilities rather than unverified listings, helping curb misinformation and confusion.
The listings will do more than drop a pin. Users will be able to see the nature of services offered at each centre, whether it is adult enrolment, child enrolment, or limited to address and mobile number updates. Details such as operating hours, parking availability and divyang friendly infrastructure will also be shown wherever applicable.
Uidai CEO Bhuvnesh Kumar, said the collaboration is part of the authority’s continued effort to improve ease of living for Aadhaar holders by making authorised centres simpler and faster to navigate.
The partnership will deepen in its next phase, with Uidai using Google Business Profile to manage information and respond directly to public feedback. Looking ahead, the two organisations are also exploring the option of enabling appointment bookings through the Google Maps interface, potentially allowing residents to plan their visits with greater efficiency.
Google India country head, strategic partnerships Roli Agarwal, said integrating verified Aadhaar centres would help millions access trusted services with confidence, bringing essential government infrastructure closer to the people who need it most.
If all goes to plan, a routine Aadhaar update may soon begin not with a queue, but with a search bar.
