MAM
Abhishek Bachchan on ETC’s ‘star giraftar’
Etc would be bringing Abhishek Bachchan as Star Giraftaar for April, capturing him in a candid conversation on the channel on 28 April 2004 at 7.30 pm.
The star will discuss his journey from his first film Refugee to the latest Run in a bindaas and animated conversation with etc anchor Suresh Menon, in the etc studio garden.
With his forth coming movies Yuva and Run to hit the screen soon, Bachchan junior will chat about his previous films, his joys, his highs in life and his disappointments, his family and the industry in general with uncanny honesty.
"I don't know why this film is called Run. I am really not running anywhere in it," he tells Suresh with a laugh about his latest film. He further adds, "My co-star Bhumika is so natural and so shy that it was refreshing to work with her. She was also like my buffer with the rest of the unit because I didn't know the language."
Star Giraftaar is a monthly slot where etc presents popular Hindi film personalities in its half an hour special show . Besides this, etc also shows the songs and scenes from the star's forthcoming film throughout the month. Etc also telecasts few special capsules called Its My Pasand where the star talks about his likes and dislikes in very witty style.
The show will be repeated on Thursday 29 April at 1.30 pm.
Brands
Kaayu Rituals enters India with science-backed daily Ayurvedic wellness
UK-backed brand turns self-care into structured daily rituals for modern India
NEW DELHI: UK-backed wellness brand Kaayu Rituals has officially arrived in India, offering a fresh take on Ayurvedic self-care. The brand blends age-old rituals with modern science, making preventive wellness a daily habit rather than an occasional indulgence.
With interest in Ayurveda surging across the country, consumers are increasingly seeking solutions that go beyond treatment to focus on consistent self-care. Kaayu Rituals aims to meet this demand by creating a structured framework for inner wellness, herbal teas, skincare, and haircare, all designed to encourage long-term consistency and measurable wellbeing benefits.
Founder and CEO Preeti Choudhary, a regulatory affairs veteran with 18 years’ experience spanning pharmaceuticals, medtech, microbiology, and global compliance, explained the brand’s unique approach. “After nearly two decades in healthcare regulation, I realised we apply extraordinary rigour to crisis care but not to daily stress, hormonal health, or emotional wellbeing,” she said. “India doesn’t need more wellness products. It needs structure, consistency, and trust. Ayurveda has always offered that. We are simply bringing modern regulatory rigour and clarity to it.”
Unlike conventional wellness brands, Kaayu Rituals focuses on ritual-first engagement rather than purely product-led offerings. Its science-backed approach promises transparency, safety, and quality assurance, setting a new standard in a largely unstandardised self-care market.
The brand will launch with a direct-to-consumer model through kaayurituals.com, before expanding to curated retail and wellness partnerships across major urban centres in 2026.
