MAM
Abhishek Bachchan on ETC’s ‘star giraftar’
Etc would be bringing Abhishek Bachchan as Star Giraftaar for April, capturing him in a candid conversation on the channel on 28 April 2004 at 7.30 pm.
The star will discuss his journey from his first film Refugee to the latest Run in a bindaas and animated conversation with etc anchor Suresh Menon, in the etc studio garden.
With his forth coming movies Yuva and Run to hit the screen soon, Bachchan junior will chat about his previous films, his joys, his highs in life and his disappointments, his family and the industry in general with uncanny honesty.
"I don't know why this film is called Run. I am really not running anywhere in it," he tells Suresh with a laugh about his latest film. He further adds, "My co-star Bhumika is so natural and so shy that it was refreshing to work with her. She was also like my buffer with the rest of the unit because I didn't know the language."
Star Giraftaar is a monthly slot where etc presents popular Hindi film personalities in its half an hour special show . Besides this, etc also shows the songs and scenes from the star's forthcoming film throughout the month. Etc also telecasts few special capsules called Its My Pasand where the star talks about his likes and dislikes in very witty style.
The show will be repeated on Thursday 29 April at 1.30 pm.
Brands
OPPO India rolls out Zindagi Ka Frame Wide Karo ahead of F33 launch
KL Rahul-led campaign spotlights real-life moments and front camera focus
NEW DELHI: OPPO India has unveiled its latest brand campaign, Zindagi Ka Frame Wide Karo, featuring KL Rahul, as it gears up for the launch of its upcoming F33 Series.
The campaign film, also starring content creator Satish Ray, captures the spirit of spontaneous moments and shared experiences, positioning the F33 as a front-camera-first device designed for real-life use. Set against a mountain trek backdrop, the narrative follows a group of friends whose getaway takes an unexpected turn when they run into Rahul, leading to a series of candid, unscripted moments.
Through humour and warmth, the film highlights how young consumers increasingly capture memories as they happen, without worrying about perfect framing or conditions. The storytelling underscores the device’s ability to handle wide-angle group selfies, durability in real-world scenarios and consistent performance across situations.
Sharing his experience, OPPO India brand ambassador KL Rahul said, “What I loved about this film is how real it feels. It’s not about posing or planning a perfect shot, these are the kind of moments we all live every day with friends.” He added that the device allows users to stay in the moment without worrying about the frame or performance.
Explaining the campaign thought, OPPO India head of communications Goldee Patnaik said the F series has built a reputation for durability and everyday reliability, and the F33 extends that strength into how users capture and share memories. He noted that selfies and group photos remain central to social interactions, making a dependable front camera a key focus.
Further elaborating on the idea, OPPO India head of digital marketing Sushant Vashistha said, “The idea behind ‘Zindagi ka frame wide karo’ is rooted in how young Indians experience life collectively, through friendships, fandom and shared moments.” He added that Rahul’s presence brings authenticity and relatability to the narrative.
The campaign will be rolled out across digital platforms, social media channels and video networks in the run-up to the F33 Series launch.
With this campaign, OPPO is leaning into a simple insight: life rarely fits neatly into a frame, and sometimes, the best moments are the ones that spill over.
