MAM
Videocon’s “Ek Mein Char Ka Dhamaka” promotion
MUMBAI: FMCG major Videocon has launched its festival promotion Diwali Phataka- Ek Mein Char Ka Dhamaka. The four stroke offer gives customers gifts, exchange offer, extended warranty.
The first dhamaka entitles the customer to two scratches. On the first scratch the customer stands to win attractive prizes- from upto 5 kgs of gold, 0.8 ton AC, a projection TV and other exciting prizes. The second scratch gives up to 50 per cent off on the next purchase. The other three dhamakas include attractive exchange prices, extended warranty and zero percent finance. Accompanying the Bazoomba range of 29” televisions is the special exchange offer where a DVD player is also free.
An official release informs that an extensive marketing and advertising campaign is supporting the same. Videocon has upped its advertisement budget from Rs 800 million to Rs 1.4 billion this year from the Khel Ke Dekho to the recently conducted Bada Hai Toh Behtar Hai campaign, the company has carried out some very unique promotions throughout the year.
This festival season, the company has targeted sales of Rs 3.25 billion. In colour televisions, Videocon is targeting a sale of 200,000 units this festive season. It expects to grow at the rate of 25 per cent in colour televisions and in refrigerators by 20 per cent adds the release.
Videocon’s GM sales home appliances Pawan Kalra added, “For us at Videocon, good schemes are the trend. Diwali Phataka – Ek Mein Char Ka Dhamaka is another such promotion that offers the very best to customers. This festival season, we are expecting to sell 80,000 units in refrigerators and 40,000 units in washing machines.”
Recently the group signed on the Indian Cricket phenomena in a big way. In a consortium with Pepsi and TVS Motors, to sponsor the matches, Videocon has pulled out a major victory as there was intense competition for the deal. With the ACC tie up, Videocon is also sponsoring three International cricket tournaments featuring India, Pakistan and Sri Lanka.
Brands
Pocket FM elevates Lalit Gangwar to COO to drive global growth
Founding member to lead operations, monetisation and expansion across markets
MUMBAI: Pocket FM has elevated Lalit Gangwar to chief operating officer, tasking the founding team member with leading global business operations as the company sharpens its international growth strategy.
In his new role, Gangwar will oversee end-to-end operations across markets, including growth, monetisation and execution for the company’s audio business. The appointment comes as Pocket FM looks to strengthen its operating foundation and build a more predictable, scalable global business.
Gangwar has been closely involved in shaping the company’s trajectory from its early days. He played a key role in building the growth and marketing playbook in India, helping the platform scale to over 150 million users within its first year and establish a strong foothold in the audio storytelling category.
He later led Pocket FM’s expansion into the United States, where he set up teams, defined market strategy and drove scale, contributing significantly to the company’s international ambitions.
Pocket FM co-founder and CEO Rohan Nayak said, “Lalit has been central to Pocket FM’s journey from the very beginning. He has built our growth engine and scaled our business across markets.” He added that the company’s focus on nurturing internal talent makes Gangwar a natural choice to lead the next phase.
Gangwar said, “Pocket FM has always been driven by a simple belief that powerful stories can travel across borders and create meaningful impact.” He noted that the company will continue to focus on scaling markets, investing in AI-led storytelling and strengthening monetisation.
As COO, Gangwar is expected to bring greater operating discipline while building systems, talent and processes to support long-term growth.
With leadership continuity and a clear global focus, Pocket FM appears to be turning the page to its next chapter, one that aims to take its storytelling playbook well beyond home turf.
