News Broadcasting
Digital satellite Telugu channel Maa TV launching soon
After a barren period, channel launches appear to be again happening. In the offing is a new digital Telugu regional language channel – Maa TV.
The channel is being launched by Maa Television Network Ltd, a Hyderabad-based broadcaster and entertainment company that plans to unveil the new channel very soon. Test transmission will commence from 11:42 am on Sunday.
Disclosing this D Rajendra Prasad, executive director and spokesperson for Maa TV, informed that the channel will be a combination of programming that ranges from dramas, serials, long plays, sitcoms, chat shows, music, current affairs, interactive programmes, documentaries, movies and live performances. The channel will telecast for 18 hours a day.
An initial investment of Rs 250 million is going into the launch of Maa TV which will be a pay service from Day 1 of operations.
The channel is promoted by Ramakrishna, the founder of Siti Cable in Andhra Pradesh, an official release says. The promoters expect to generate a total business of Rs 220 million in the first year of operations.
On the sales and distribution front, Maa TV hopes to reach 75 per cent of viewers in the state in the first three months of its launch. The promoters claim that their long experience in the cable industry will enable them to reach the targets that they have set themselves.
The channel will be beamed off APR -1 (Insat 2E) satellite and 3/3 (Zonal Beam) transponder.
Together with Maa TV, a cable channel – Maa Cinema – is also in the pipeline. The company claims it already has more than 2650 films in its kitty and is planning to procure rights of more films.
Whatever be the plans of the channel, it will be taking on two well established free-to-air channels in Gemini TV (part of Kalanithi Maran’s Sun Network) and Ramoji Rao’s Eenadu TV. And how subscribers are expected to take to a brand new pay channel when there are two free channels offering quality fare already in existence is anybody’s guess.
News Broadcasting
Network18 Q4 revenue grows 9.7 per cent, EBITDA at Rs 30 crore
PAT improves to Rs 306.6 crore, margins steady amid cost pressures.
MUMBAI: Not all news is breaking, some of it is quietly improving. Network18 Media & Investments Limited appears to be doing just that, tightening losses and stabilising margins even as costs continue to weigh on the business. For FY26, the company reported revenue from operations of Rs 1,955.1 crore, up from Rs 1,896.2 crore in FY25, signalling modest top-line growth in a challenging media environment. Total income stood at Rs 1,978.2 crore, compared to Rs 1,913 crore a year earlier.
Profit after tax came in at Rs 306.6 crore for the year, a sharp turnaround from Rs 3,225.4 crore in FY25, largely reflecting the absence of large exceptional items that had inflated the previous year’s numbers. On a more comparable basis, the company’s operating performance showed signs of gradual stabilisation.
However, the quarterly picture remained under pressure. For the March quarter, Network18 reported a loss of Rs 53.1 crore, narrower than the Rs 98.1 crore loss in the same period last year, but still indicative of ongoing cost challenges.
Expenses continued to track high. Total expenses for FY26 stood at Rs 2,235.7 crore, up from Rs 2,197.8 crore in FY25. Key cost heads included operational expenses of Rs 765.9 crore, employee benefits of Rs 475.9 crore, and marketing, distribution and promotional spends of Rs 427.1 crore, underlining the continued investment required to sustain reach and engagement.
At an operating level, margins remained under strain. Operating margin stood at 2.33 per cent for FY26, marginally higher than 1.77 per cent in FY25, while net profit margin remained negative at -13.02 per cent, though improved from -14.89 per cent.
On the balance sheet, total assets rose to Rs 8,957.6 crore as of 31 March 2026, from Rs 8,317.5 crore a year earlier. Equity strengthened to Rs 4,958.7 crore, while borrowings increased to Rs 3,112.8 crore, reflecting a higher reliance on debt to support operations.
Cash flows told a mixed story. While financing activities generated Rs 83.9 crore, operating cash flow remained negative at Rs -24 crore, highlighting ongoing pressure on core cash generation. Cash and cash equivalents, however, improved to Rs 33.9 crore from Rs 1.8 crore.
The numbers point to a company in transition growing revenues, trimming losses, but still grappling with structural cost pressures. In a sector where scale often comes at a price, Network18 seems to be inching towards balance, one quarter at a time.
