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National Geographic plans innovative on air promos for ‘Africa’ series
National Geographic channel has lined up a special series on Africa as a part of its programming initiative. The eight-hour long compelling series premiers on September 17, 2001 at 10:00 PM in India and presents Africa through the eyes of its inhabitants.
Spread over eight episodes, the series captures personal stories and offers an intimate glimpse of life on the African continent as it is lives today, in cities and rural villages, said Vijay Raman, associate vice-president, programming, National Geographic Channel at a press briefing at south Mumbai’s Taj Mahal Hotel on 31 August.
“Each episode of Africa combines the natural history of different African regions with the stories of contemporary people living there,” says Raman. The series conveys the epic scale, power and beauty of the land and the heroism and dignity of the people who shape its future. Shot on a wide-screen super 16mm format, it reveals the enchanting beauty of landscapes and wildlife of the continent, a company release says.
Filmed over two years across 16 countries, Africa is a production of Thirteen/WNET New York (Nature series fame) in association with Tigress Productions Limited and Magic Box Mediaworks Inc.
“With these series we have set out to do something different – to look beyond the statistics and the calamities to find the human pulse of Africa. From Addis Ababa to Zanzibar, we travel throughout the continent to chart the hopes, dreams and ambitions of the people as they live their daily lives and make their way in the world,” says Jennifer Lawson, series co-producer, whose inspiration for the series came from her experiences living in East Africa and traveling throughout the continent.
“In the coming days innovative and interesting promos will be aired on the Star bouquet to get in the viewers,” says Raman. At the promotional level there are contests offering special prizes. Winners also get a trip to Africa, Raman adds.
Queried, as to how would a common viewer relate to the series, Raman said: “We are working towards bridging the progamme with the viewer connect. This will be done, albeit with a slight difference, and will unfold over the coming days through on air promos on the NGC and Star bouquet.”
After going up to 18 hours (7 am to 1 am) in its Hindi programming band to build a viewer connect a number of interesting promos have been lined up.
And as part of its effort to develop India-specific programming, National Geographic has commissioned three stories from India on its Different Ball Game programme:-
Two of them being Kalarippayattu, the ancient martial art with its roots in the southern state of Kerala, and Bull Racing, a popular animal racing sport in villages where the bulls are decorated in all their finery before kicking off the game which draws people from villages all around being two of them.
Another India-centric series features ace Indian lensman Raghu Rai in Out There, a signature series exclusively aired on NGC. The series profiles gutsy explorers who are passionate about their professions and when out in the field will do anything to get what they are looking for.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
