News Broadcasting
SET expects to reach full subscriber base within a month
Sony Entertainment Television, which joined Star India and Zee TV as a completely pay-driven bouquet when its flagship channel became fully encrypted on 1 September, expects to reach a subscriber base of 26 million viewing homes within the next 30 days.
According to Shantonu Aditya, senior V-P franchise channels and distribution, Sony has already achieved a subscriber base of 20 million after the rollout of over 4,500 set top boxes in the A and B centres across the country. Distribution was going on across other centres at a fast clip, Aditya said.
Aditya said that due to the improved yield that had been achieved (yield is defined by the average number of subscribers that the cable operator declares per box) SET had significantly reduced estimates on the number of boxes that would be required to reach a subscriber base (26 million) equal to that existing pre-encryption. Aditya said he hoped to achieve his target with the rollout of 6,000 boxes but added that at the end of it all that figure might reach as high as 7,000.
That is still far lower than the original estimate of a 10,000 box requirement for full rollout.
News Broadcasting
Zee Business corners 74.2 per cent market share on Budget Day, BARC data shows
Channel extends lead as investors tune in for policy decoding and markets
MUMBAI: Zee Business tightened its grip on India’s business news audience on Union Budget Day, commanding a 74.2 per cent market share during peak coverage hours, according to data from Broadcast Audience Research Council (BARC).
The numbers, tracked between 0800 and 1000 hrs in north India among NCCS ABC males aged 22 and above, underscore the channel’s dominance as investors and traders tuned in for real-time policy decoding and market reaction. The share was calculated across two business news channels.
Industry executives say the spike mirrors an earnings-call-style verdict from viewers: speed, clarity and conviction won the day. Zee Business has retained its leadership beyond Budget Day, topping the charts on a daily, weekly and monthly basis, signalling sustained audience loyalty rather than a one-off surge.
The ratings momentum carried into Budget Samvad 2026, the channel’s flagship post-Budget discussion, broadcast live from the Bombay Stock Exchange. The session was moderated by Zee Business managing editor Anil Singhvi, and featured market veteran Ramesh Damani, among other participants.
Viewers were drawn to wall-to-wall Budget analysis, sharp market calls and plain-English interpretation of policy measures: an approach that continues to differentiate the channel in a crowded news market.
“The 74.2 per cent share reflects viewer trust in timely and credible market insight,” Singhvi said, adding that the post-Budget forum was designed to move beyond headlines and unpack the implications for investors and the broader economy.
