News Broadcasting
CNN asserts numero uno status in Asia
CNN has reason to rejoice. PAX 2001, the research study conducted by Asia Market Intelligence, has given CNN numero uno status among international news channels in Asia for the fifth consecutive year.
Viewing frequency for the news network has increased this year, with more viewers tuning in on a daily basis than in previous years, the study notes. The research results, released today, says CNN International reaches more business decision makers than all the other major international news channels combined. Quoting statistics, the study points out that the channel reaches 36 per cent of business decision makers in the week just ended, compared to 14 per cent watching BBC World and 13 per cent tuning into CNBC.
PAX 2001 is a syndicated cross-media survey, providing measurement of TV and print across major markets in Asia including Bangkok, Hong Kong, Jakarta, Kuala Lumpur, Manila, Seoul, Singapore and Taipei. The report notes that over a third of CNN viewers watch the network every day and 38 per cent of business decision makers watch the channel daily.
Says an understandably delighted Turner International’s Asia Pacific senior VP Nick Morgan: “By providing targeted research, PAX 2001 is a very useful tool for advertisers as it gives marketers detailed profile information on business decision makers and affluent viewers in Asia. This year’s results reaffirm that CNN is the network of choice for these premier audiences, proving that our investment in delivering live breaking news and programming that is regionally relevant is a formula that works.”
The channel airs 32 hours of regional programming produced and broadcast from its multi-media newsroom in Hong Kong including Talk Asia, Asia Business Morning, Asia Tonight and Biz Asia.
News Broadcasting
Book Cricket gets a digital century on News18 amid T20 fever
Nostalgic classroom game revamped in English, Hindi plus Telugu on web and app.
MUMBAI: When the T20 World Cup fever hits fever pitch, News18 decides to flip the script straight back to the classroom. The digital news platform has revived the timeless schoolyard favourite Book Cricket as an interactive online game, perfectly timed to ride the cricket wave gripping fans across the globe. The reimagined Book Cricket ditches textbooks for smartphones, blending old-school nostalgia with modern gameplay. Once a sneaky recess pastime played by flicking book pages to score runs, the digital version now offers seamless fun for anyone craving a quick cricket fix between overs.
Available in English, Hindi and Telugu (with more languages planned across News18’s network), the game sits within the platform’s fast-growing gaming portfolio of over 20 titles, all built in-house. It joins event-driven hits like ‘Kursi Catcher’ and ‘Result Rewind’ during the 2025 Bihar Assembly Elections, plus festive specials such as ‘Durga’s Astras’ for Durga Puja and ‘Mouse Modak’ for Ganesh Chaturthi.
News18 Digital CEO Mitul Sangani said, “Gaming is a key pillar of our engagement strategy. At News18, we uniquely combine our newsroom agility with immersive gaming experiences. By blending credible content with interactive formats, we are creating meaningful engagement in an era defined by shrinking attention spans and evolving consumption habits.”
Select titles have expanded beyond News18.com to CNBC-TV18.com and Firstpost.com, reflecting the network’s push to deepen user interaction across platforms. The Book Cricket game is live now at https://www.news18.com/games/book-cricket/.
In a tournament where every boundary counts, News18’s digital Book Cricket proves the simplest games can still deliver the biggest smiles no syllabus required, just pure cricket joy one page-flip at a time.
