MAM
Wavemaker India elevates Sairam Ranganathan to chief digital officer
Mumbai: Wavemaker India, the most awarded agency of GroupM, today announced the appointment of Sairam Ranganathan as Chief Digital Officer. In his new role, Sairam or Sai as he is fondly called, will strengthen digital capabilities and lead the newly formed team Wavemaker NorthStar. In his new role, Sai will continue to report to Vishal Jacob (chief transformation officer at Wavemaker India).
As the head of Wavemaker NorthStar, Sai will work with clients to drive business outcomes. Team Wavemaker NorthStar will bring in the right experts across platforms, commerce, analytics & tech to orchestrate data-led solutions that yield business results. In addition, he will also be responsible for accelerating growth in digital services, integrating and aligning digital initiatives across business units for clients.
Sai has been an integral part of GroupM India since 2004. He has worked across multiple categories which include Telecom, FMCG, Consumer durables, Ecommerce, Retail, Lifestyle, Jewellery, Tourism, Technology, BFSI, Media & Entertainment. In the last few years, Sai has played a national role working with multiple teams to build and strengthen digital capabilities for Wavemaker.
Commenting on Sai’s elevation, Ajay Gupte, CEO of South Asia said, “At Wavemaker we are constantly evolving and adapting to help our clients grow by enabling better business solutions, build robust data-led experiences and positively provoke growth for them and for us. Sai brings in wealth of expertise and knowledge to deliver innovative customer initiatives across business domains, with a perfect balance of people management skills. I am confident that Sai is best placed to drive the digital-first agenda for us and our partners”.
“At Wavemaker our emphasis has always been to push the boundaries on our capabilities and provide our clients with an unmatched advantage through our services. In his new role, Sai will consolidate and grow capabilities on digital media and lead a team called Wavemaker NorthStar that will help clients deliver business outcomes through data-driven solutions. Given Sai’s passion, resilience, and commitment there could be no better person to lead this team and take our solutions to the next level”, expressed Wavemaker India’s chief transformation officer Vishal Jacob.
A big Star Wars fan, Sai has also co-authored two books on digital marketing in India – The Curious Digital Marketer and The Curious Digital Marketer 2.0.
Talking about his new role, Sairam Ranganathan shared, “My journey at GroupM has been incredibly thrilling and enriching. In these last 20 years, I have grown significantly in my professional as well as personal life. I am grateful to Wavemaker for this exciting opportunity and I look forward to leading Wavemaker NorthStar as I start a new chapter in my growth journey to make Wavemaker an even more desirable partner for our clients.”
Brands
Hiili names Sanjay Hemady as country manager India
Media veteran to drive digital decarbonisation push
MUMBAI: Climate tech firm Hiili has announced its entry into India, appointing industry veteran Sanjay Hemady as India country manager to steer its growth in one of the world’s fastest-expanding digital markets.
Hemady, a familiar name across India’s media and consulting circles, will lead Hiili’s India operations from Mumbai. His mandate is clear: help Indian companies measure, manage and reduce the carbon emissions generated by their digital services.
Hiili offers a scientifically validated platform, certified by the UC3M-Santander Big Data Institute, that enables businesses to improve the efficiency of their digital infrastructure while cutting emissions. As organisations race to meet ESG targets, the company positions itself as a practical bridge between climate pledges and measurable action.
“I’m happy to share that I’m starting a new position as country manager, India at Hiili,” Hemady said in a LinkedIn post, adding that the company aims to move beyond broad sustainability promises towards precise, science-based decarbonisation.
Hemady brings more than three decades of experience spanning print, television, radio and digital media. He has previously served as chief executive officer at HIT 95 FM, assistant general manager at CNBC TV18, and held leadership roles at MTV India and The Indian Express, among others. Most recently, he worked as an independent business consultant advising firms across media and technology.
With India’s digital economy expanding at pace, the environmental cost of data, streaming and online services is climbing quietly in the background. Hiili’s bet is that carbon efficiency will soon sit alongside cost efficiency in boardroom conversations.
For Hemady, the move marks a shift from selling airtime and ad inventory to championing climate accountability. If successful, Hiili’s India play could make digital growth not just faster, but cleaner too.
