News Headline
Rasna gets Asha to promote new brand image
Rasna has roped in well known singer Asha Bhonsle to push its revamped corporate image – ‘Relish A Gain’, and with it, the new brand policies unleashed by the company recently.
Rasna Rasila becomes the first brand in the country to gain the support of Asha, the company claims. The jingle with its contemporary rhythm is nostalgic and aims to appeal to every Indian across the country, it says. “The ‘Rasna Utsav Mix” album, with Asha lending her voice to the lyrics is now being marketed in the form of cassettes and CDs priced at Rs. 55 and Rs. 195 in all major cities.
The company’s new brand strategy involves a more significant health gain of glucose, calcium and vitamin C in its latest product “Utsav”, which is available in ten flavours and comes in three pack sizes- one litre, six litre, and eighteen litre. The packs cost Rs 5, Rs 28.50 and Rs 65.50 respectively.
Rasna chairman and managing director Piruz Khambatta says that Rasna’s new long-term strategy has been launched with the main focus centered around the Rasna leaf. Its corporate strategy would be driven by five values that include, “Individual performance-employee attitude”, “Economic enhancement-corporate responsibility”, “Creating gain-value enhancement”, “Tribe in action-employee behaviour” and “Relish-delivery”, he says.
Khambatta adds that his target is to increase per capita consumption of Rasna from the present number of 15 glasses to 100 glasses by 2005 and also to reach the brand to one billion Indians annually.
The new Rasna “Rozana” line comprises “Rozana Amrit”, “Fruit Booster” (International) and “Ras” which are all affordably priced, natural, healthy ready-to-drink products.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
