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Danger makes new marketing initatives
Film producer Vasant Chedda has hit upon a novel strategy to reach out to viewers directly with his new offering, Danger.
He has had automobile guru Dilip Chhabria completely redesign a Honda City car into what he calls his ‘batmobile’. Painted black and silver with pink interiors, it also has a mobile theatre installed within. Danger holds an adult rating, and is targeted at collegians and thirty plus audiences. The car will be driven around Mumbai and will air video cassettes of trailers of the film on the home theatre. The car itself is a crowdpuller, claims Chedda. Four people can sit comfortably in the car and view the promos. Chedda aims to showcase his trailer to at least 1800 people within the next 25 days.
Danger, conceived, written and produced by newcomer Chedda promises to be different from the genre of run of the mill stories. Made on a low budget and a relatively low profile star cast including Ashutosh Rana, Jas Arora, Tara Deshpande and Gautam Kapoor, Chedda is now pushing hard to make audiences aware of his film.
He says his film is targeted at all audiences, across rural and urban India. “It is very simple to understand and is different , its about people after the underworld mafia money,” he says. The idea of the batmobile is that by word of mouth at least each person will spread the news to at least 10 people, says Chedda .
“We are looking at a vertical release and not a horizontal release and will be coming out with a limited number of prints. The picture is very different , its about an accountant to the mob, his mistress and her lover who want to steal rupees two crores from the mafia” he says.
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NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
