News Broadcasting
Scientific-Atlanta introduces cable telephony application Integra5
Scientific Atlanta has introduced Integra5 Communications, the latest application developer in its CreativEdge Developer Program.
Cable operators can offer consumers this program over the Explorer set-top platform using the Integra5 caller ID application, a company release says. This new application allows cable subscribers to view caller ID information from their TV screen, without leaving their chair.
This feature is the first of a variety of telephony services Integra5 envisions for broadband deployment on Scientific-Atlanta Explorer set-tops.
The application is slated to be demonstrated at the SCTE Show from 5 June to 7 June in San Antonio, USA.
Michael P Harney, corporate senior vice-president says: “This is the first telephony application developer within the CreativEdge Developer Program.”
Adds Eyal Bartfeld, president and CEO of Integra5 Communications, Inc: “Visual telephony applications bring a whole new dynamic to the cable viewing experience. The Internet has conditioned us all to enjoy and expect convenient, instant access to information. The visual caller ID application brings a personal touch to the video and telephony experience, enabling consumers to make choices of what to do and when.”
News Broadcasting
Book Cricket gets a digital century on News18 amid T20 fever
Nostalgic classroom game revamped in English, Hindi plus Telugu on web and app.
MUMBAI: When the T20 World Cup fever hits fever pitch, News18 decides to flip the script straight back to the classroom. The digital news platform has revived the timeless schoolyard favourite Book Cricket as an interactive online game, perfectly timed to ride the cricket wave gripping fans across the globe. The reimagined Book Cricket ditches textbooks for smartphones, blending old-school nostalgia with modern gameplay. Once a sneaky recess pastime played by flicking book pages to score runs, the digital version now offers seamless fun for anyone craving a quick cricket fix between overs.
Available in English, Hindi and Telugu (with more languages planned across News18’s network), the game sits within the platform’s fast-growing gaming portfolio of over 20 titles, all built in-house. It joins event-driven hits like ‘Kursi Catcher’ and ‘Result Rewind’ during the 2025 Bihar Assembly Elections, plus festive specials such as ‘Durga’s Astras’ for Durga Puja and ‘Mouse Modak’ for Ganesh Chaturthi.
News18 Digital CEO Mitul Sangani said, “Gaming is a key pillar of our engagement strategy. At News18, we uniquely combine our newsroom agility with immersive gaming experiences. By blending credible content with interactive formats, we are creating meaningful engagement in an era defined by shrinking attention spans and evolving consumption habits.”
Select titles have expanded beyond News18.com to CNBC-TV18.com and Firstpost.com, reflecting the network’s push to deepen user interaction across platforms. The Book Cricket game is live now at https://www.news18.com/games/book-cricket/.
In a tournament where every boundary counts, News18’s digital Book Cricket proves the simplest games can still deliver the biggest smiles no syllabus required, just pure cricket joy one page-flip at a time.
