MAM
Brits turned off by TV ads, says survey
This is some bad news for television channels and advertisers wanting to break into the UK market. A survey conducted by NFO World Group on behalf of Periodical Publishers’ Association has revealed that more than half of British adults find television advertising to be more annoying than website ads, according to a report in online service eMarketer.
Radio has fared better with 23 per cent Brit adults saying that commercial ads on radio give them the heebie-jeebies. Website advertising is found to be the least irritating with only 18 per cent of them saying that they found it jarring.
NFO surveyed 2,030 adults (age 12 and over) between November and December 2001. Whereas 16 per cent of British adults say they feel the quality of the web is worse with advertisements, only eight per cent think the same about magazines and newspapers.
In fact, when NFO compared respondents’ opinions regarding magazines and websites, it found that more people in Great Britain feel relaxed, trust the information more and even feel less guilty about reading a magazine than the amount of people who feel the same about using websites.
Brands
ConfirmTkt rolls out 1 per cent cashback for summer train trips
Unlimited wallet rewards valid till 31 May boost holiday travel
GURUGRAM: ConfirmTkt has announced a limited period 1 per cent cashback offer aimed at making summer train travel a little lighter on the wallet.
The authorised B2C online train ticketing platform, part of the Ixigo Group, will credit 1 per cent cashback directly into users’ ConfirmTkt Wallet for every train ticket booked through its app. The offer runs until 31 May 2026, neatly covering the peak summer holiday rush.
There is no cap on how much cashback users can earn during the offer window. The credited amount can be redeemed on the next train booking within 90 days, making it particularly useful for families planning return journeys, students heading home for the holidays, or travellers ticking off multiple destinations in one season.
Importantly, the process is automatic. Cashback is credited after booking, with no codes to enter and no hoops to jump through, keeping the reward simple and seamless.
Ixigo Trains and ConfirmTkt CEO Dinesh Kumar Kotha, said summer remains one of the busiest travel seasons in India, as families, students and professionals take to the rails to reconnect and explore. He noted that by keeping the cashback uncapped and redemption straightforward, the company aims to help travellers extract greater value from both outbound and return trips during this high demand period.
Beyond the seasonal offer, ConfirmTkt continues to position itself as a tech driven, customer first platform. Its features include high accuracy waitlist prediction, nearby trains and alternate travel plan suggestions when seats are scarce, live train status updates, seamless PNR tracking, instant refunds, seat availability alerts and UPI enabled payments. Users can also order food on train for delivery to their seats at selected stations.
Taken together, the platform’s tools are designed to reduce uncertainty and add a layer of reassurance to rail journeys. With this summer cashback in play, ConfirmTkt is not just helping travellers book tickets, but giving them a small return ticket on their spending too.
