MAM
Wipro crosses the 100,000 UPS mark
BANGALORE: The Bangalore-based WeP Peripherals Ltd (new name of Wipro ePeripherals Ltd), the leading IT peripherals solutions and services enterprise has achieved yet another milestone by crossing the 100,000 uploading to server (UPS ) mark.
WeP, which entered the UPS market in April 2001 with its emerge brand has claimed to be the “fastest Indian company” to have reached this landmark in this market segment.
WeP had commenced manufacturing of UPS at the Hyderabad unit last year and the company has made significant investments in terms of manpower, R&D and material resources in this direction.
According to a press release, WeP has taken the initiative to provide customers’ stable and reliable power protection equipment – which protect their investments on sensitive equipment’s like PC even at the lower segment. WeP claims to be the front runner on this initiative since the last two years by providing affordable branded UPS for segments like SOHO/Home.
Talking about the 100,000 UPS milestone, WeP channel and UPS business manager K Chandrasekhar was quoted as saying, “We are the only Indian company to have achieved this mark of 100,000 UPS in such a short span of time. And we were able to do so because of our widespread channel strength.”
Chandrasekhar further added, “WeP has continuously understood customer needs and during the last six months has come out with new innovative products such as Emerge 600VA for 2 PC applications and Emerge 550G, the Only UPS to protect PC even with a generator.”
During this period, customers from 272 locations across the country have bought E-Merge UPS which has been accredited to be the Number One ‘Bhoomi Brand’ as per a recent survey held by 360 Magazine (a channel magazine).
The brand has also been continuously rated by IDC as the Number One Indian UPS brand. Out of these total sales of 100,000 units, about 80 per cent would constitute Emerge 500 VA category, while the remaining unit sales would be of Emerge 600 VA, 650 VA and 1 KVA categories.
MAM
One Hand Clap acquires Agenseed to enter distribution space
Creative agency expands into full-stack services with strategic buyout.
MUMBAI: One Hand Clap has decided to stop just clapping for great ideas now it wants to make sure they actually travel. The leading new-age creative agency and production house has acquired Agenseed, a seeding and distribution firm, marking its formal entry into the distribution segment. The move is aimed at expanding its role across the entire marketing value chain and unlocking new growth opportunities.
One Hand Clap expects the new distribution vertical to contribute up to 15 per cent of its overall revenues over the next 12–18 months, signalling a clear strategic shift beyond pure creative services.
Agenseed, founded by Monish Hardasani and Akram Malik, will function as the agency’s dedicated distribution arm. This acquisition strengthens One Hand Clap’s position as it aims to become a full-stack creative and distribution company in India’s rapidly growing digital advertising market.
With over 90 million posts shared daily on Instagram and brands allocating 25–35 per cent of their digital budgets to distribution and creator-led reach, amplification has become critical to campaign success. By integrating distribution early into the creative process, the agency hopes to help campaigns gain stronger cultural traction and momentum.
One Hand Clap founder Aakash Shah said, “The future of advertising is not just about executing great ideas, but about placing them intelligently. By owning both storytelling and distribution, we can drive greater impact for brands while opening up new revenue streams.”
Agenseed co-founder Monish Hardasani added, “The future belongs to ideas designed to travel. This partnership allows us to integrate distribution thinking at the source.”
Founded in 2019 by former AIB leaders Aakash Shah and Naveed Manakkodan, One Hand Clap has worked with major brands including Swiggy, Google, Netflix India, Crocs, Duolingo, CRED, Bumble, BGMI and Chetak. The agency also secured investment from Zerodha co-founder Nikhil Kamath last year.
In an increasingly fragmented attention economy, this acquisition reflects a broader industry shift where agencies are building end-to-end capabilities to stay competitive. One Hand Clap is clearly clapping louder and ensuring its ideas now reach much further.
