Hindi
Day one of the Jagran Film Festival Commences with a dazzling lineup of movie stars
Mumbai: the eagerly awaited Jagran Film Festival 2023 had a grand inauguration at Cinepolis, Mumbai, commencing an exceptional cinematic journey. Presented by Rajnigandha in partnership with the Government of Uttar Pradesh, the first day promised a remarkable cinematic adventure. The inaugural ceremony was graced by renowned director, screenwriter, and producer Anees Bazmi, joined by Amit Rai, DK, and Raj.
The eleventh edition of the festival glittered with Bollywood luminaries, including Bhumi Pednekar, Rhea Kapoor, Karan Boolani, and casting director Mukesh Chhabra. It also aims to honour Indian cinema legends like Satish Kaushik, Lata Mangeshkar, Vikram Gokhale, and K Viswanath, with a special focus on movies “Kaagaz” and “Lamhe” as a tribute to Satish Kaushik and Lata Mangeshkar.
Day one featured engaging panel discussions with celebrities like Anees Bazmi, Bhumi Pednekar, Rhea Kapoor, Karam Boolani, Amit Rai, Mukhesh Chhabra, DK, and Raj. They shared valuable insights and experiences from their illustrious careers, captivating the audience with their dialogues.
In a candid discussion moderated by Nayandeep Rakshit, accomplished directors Anees Bazmi, Amit Rai, DK, and Raj shared their experiences and early career challenges in crafting stories for OTT and theatrical releases, underscoring the importance of well-crafted scripts and casting choices.
The team of “Thank You for Coming” engaged in an open discussion. Rhea Kapoor acknowledged the potential criticism of her film choices but emphasized the connection with her target audience. Bhumi Padnekar discussed the film’s message of self-acceptance and personal responsibility for happiness. Karan Boolani emphasised the importance of empathising with characters and understanding their perspective, highlighting the hidden forces perpetuating inequality. This discussion was moderated by Nayandeep Rakshit.
Mukesh Chhabra, in an engaging casting discussion, discussed his career journey and his deep love for the film industry, emphasizing his unique path to making a meaningful contribution.
The festival premiered with “Guthlee Ladoo,” including a special screening of “Darran Chhoo,” “Eismayer” for the international opening, and “Jananam: 1947 Pranayam Thudarunnu” for the regional opening.
As the festival partner, Custard Apple Pictures presented the Hindi film “Banwari Ki Amma,” directed by O.P. Srivastava. Set in 1970s Lucknow, it explores the life of an ambitious middle-class family, featuring an elderly maid known for her culinary skills, and their shared existence in a cramped house.
Day two will witness in-conversations with stars like Aanand L. Rai, Piyush Mishra, Vishal Batra (brother of Kargil war hers Param Veer Chakra- Vikram Batra) and Anmol Ahuja
The world’s largest travelling film festival is all set to enrapture audiences with an exceptional array of world-class films from all around the globe.
For Registration log on to: www.jff.co.in.
Hindi
Rajesh Ramaswamy exits The Script Room to focus on filmmaking journey
Ad filmmaker steps away from own venture to pursue direction and storytelling
MUMBAI: In a move that has caught the attention of the advertising and creative community, Rajesh Ramaswamy has announced his exit from The Script Room, the company he co-founded, marking the end of a seven-year stint at the helm.
The decision, which came into effect earlier this month, signals a shift in focus for Ramaswamy, who is now looking to immerse himself fully in filmmaking and direction as an independent creative.
Known for blending sharp advertising insight with storytelling craft, Ramaswamy has been instrumental in shaping The Script Room into a creative hub that delivered campaigns, branded content, and original storytelling formats. Over the years, the company collaborated with agencies, directors, and a wide network of writers, while also experimenting with formats such as short films and web series.
Sharing his thoughts on the transition, Ramaswamy indicated that the move is driven by a desire to focus and explore stories he has been developing over time. While he acknowledged the unconventional nature of stepping away from one’s own venture, he also framed it as a necessary leap toward clarity and creative pursuit.
Importantly, The Script Room will continue its operations with its current team and leadership, with Ramaswamy expressing confidence in the group that helped build the company’s identity. The studio, he noted, remains well-positioned to evolve further with fresh talent and ideas.
His exit also reflects a wider industry trend, where experienced advertising professionals are increasingly transitioning into independent filmmaking, tapping into the growing opportunities across digital and long-form content platforms.
As Ramaswamy steps into this new phase, the move underscores a familiar creative instinct, sometimes, the boldest ideas begin with a clean break.
