News Broadcasting
NDTV to use Discreet for promos, packaging
MUMBAI: NDTV is moving into high gear as far as the rollout plans for its soon to launched English and Hindi news channels are concerned. Three days after ads appeared seeking fresh personnel, it was announced yesterday that NDTV had opted for Discreet’s top of the line systems to enable it to create promos and packaging for its content as well as channel branding.
With this new acquisition, NDTV upgrades its broadcast and production capabilities to include inferno (visual effects), flame (online digital visual effects and compositing system for 2K, HD and 601) and smoke (online creative non-linear HD and 601 editing/finishing system), an official release states. NDTV will be phasing out its existing Quantel systems, PaintBox and EditBox, in use for the last five to six years. The Discreet systems are expected to be installed and ready for production by the end of November.
“NDTV is the first Indian broadcaster to invest in such high-end systems. This move indicates the level of maturity the Indian television content industry is reaching,” Pankaj Kedia, regional manager, South Asia, Discreet, was quoted as saying in the release. “With this acquisition, Discreet expects that NDTV will set new standards in the Indian television industry.”
“After careful evaluation, we found that Discreet systems offer the best creative environment with the most sophisticated visual effects tools, which we will use to give our channels a new and unique look,” NDTV promoter Dr Prannoy Roy was quoted as saying.
NDTV has identified promos and packaging as huge drivers for channels to create content that’s visually compelling, and Discreet systems will help NDTV make the difference, the release says.
News Broadcasting
Zee Business corners 74.2 per cent market share on Budget Day, BARC data shows
Channel extends lead as investors tune in for policy decoding and markets
MUMBAI: Zee Business tightened its grip on India’s business news audience on Union Budget Day, commanding a 74.2 per cent market share during peak coverage hours, according to data from Broadcast Audience Research Council (BARC).
The numbers, tracked between 0800 and 1000 hrs in north India among NCCS ABC males aged 22 and above, underscore the channel’s dominance as investors and traders tuned in for real-time policy decoding and market reaction. The share was calculated across two business news channels.
Industry executives say the spike mirrors an earnings-call-style verdict from viewers: speed, clarity and conviction won the day. Zee Business has retained its leadership beyond Budget Day, topping the charts on a daily, weekly and monthly basis, signalling sustained audience loyalty rather than a one-off surge.
The ratings momentum carried into Budget Samvad 2026, the channel’s flagship post-Budget discussion, broadcast live from the Bombay Stock Exchange. The session was moderated by Zee Business managing editor Anil Singhvi, and featured market veteran Ramesh Damani, among other participants.
Viewers were drawn to wall-to-wall Budget analysis, sharp market calls and plain-English interpretation of policy measures: an approach that continues to differentiate the channel in a crowded news market.
“The 74.2 per cent share reflects viewer trust in timely and credible market insight,” Singhvi said, adding that the post-Budget forum was designed to move beyond headlines and unpack the implications for investors and the broader economy.
