MAM
Prasar Bharati pushing for lottery ads on its channels
MUMBAI: The phones just don’t stop ringing it seems since Star India-backed Radio City’s mega interactive radio game show went onstream. A month since the launch of Radio City 91 FM Suno Aurr Lakhpati Bano in Mumbai, the show has received over 10 million phone calls, the station claims.
Launched on October 7, the game show asked questions on air every hour from 8 am to 5 pm. Listeners are able to participate & answer questions via telephone and SMS.
The simple mechanism of the contest encouraged continuous listening thus building habit, with questions – and opportunities to win – on the top of the hour every hour, and a live draw every night for the day’s super bumper winner. Hourly bumper winners get Rs 1,000 and a chance to get selected for the 9pm super bumper draw. The selected “super bumper winner” is then asked three questions for an initial Rs 1,000. With each correct answer the winnings go up 10 times, up to Rs 100,000.
Sumantra Dutta, COO, Radio City, was quoted in an official release as saying: “Star has taken the successful game show format from television (Kaun Banega Crorepati) to radio, extending the reach with our audiences across different media.” According to Dutta, the success of the show has led to an increase in retail advertising on Radio City in the last one month.
Radio City currently operates in Bangalore, Lucknow and Mumbai and expects to begin broadcast in New Delhi within the next few months.
Brands
International Women’s Day ’26: Peace, freedom and self-expression drive Gen Z women, Newme survey finds
Solo travel and self-expression are rising among young women in India
INDIA: Ahead of International Women’s Day, fast-growing fashion brand Newme released a nationwide survey revealing how gen z women across India are redefining ambition, independence and happiness.
Titled The Confidence Edit, the study draws on responses from more than 1,000 young women and paints a portrait of a generation quietly reshaping traditional expectations, choosing balance over burnout, independence over approval and self-expression over conformity.
“One clear takeaway is that this generation is ambitious but also deeply self-aware,” said Newme co-founder Vinod Naik. “Women today are not simply following old definitions of success, they are rewriting them in ways that feel more personal and authentic.”
Peace over perfection
One of the survey’s most striking insights is a shift in how success is defined. Nearly one in four respondents said they prioritise peace over perfection, suggesting a move away from hustle-driven notions of achievement. For many young women, success now means building a life that feels balanced, sustainable and self-directed rather than constantly chasing milestones.
Independence beyond money
Independence remains central to gen z aspirations, but respondents increasingly view it as multidimensional. Around 86 per cent said they want to be both financially and emotionally independent, signalling a generation unwilling to trade personal freedom for stability or the other way around.
Decision-making is also becoming more individual. While many respondents said they consult family members on major life choices, fewer than one in five said their family alone has the final say.
Solo travel gains ground
Mobility and personal freedom are also becoming more mainstream. More than 70 per cent of respondents said they are comfortable travelling solo, either spontaneously or with advance planning.
Safety remains the biggest concern, ranking ahead of budget or family reactions. Yet the findings suggest that solo travel is increasingly seen not as a bold act but as a practical extension of independence.
Fashion as self-expression
The survey also highlights a changing relationship between confidence and personal style. Nearly 70 per cent said they would dress the same even if nobody could see them, indicating that fashion is becoming less about external approval and more about self-expression.
At the same time, almost 90 per cent said they feel comfortable expressing themselves publicly, through clothing, opinions or lifestyle choices, pointing to a generation that is confident about how it presents itself to the world.
Confidence grows, pressure remains
Despite rising confidence levels, emotional pressures persist. Nearly 40 per cent of respondents said they feel guilty about not meeting expectations, by far the most common source of guilt.
Many also cited difficulties such as asking for what they want, saying no, or dealing with being misunderstood, highlighting the complex emotional negotiations that often accompany independence.
Finding joy in everyday moments
When it comes to happiness, the survey suggests that everyday pleasures matter more than big milestones. About 43.3 per cent of respondents said simple acts such as treating themselves bring the most joy, followed by learning something new at work and spending time with friends.
Founded in 2022, Newme targets more than 500 million gen z consumers across India and Southeast Asia, positioning itself as a technology-driven fashion brand built around self-expression and rapidly changing youth trends.
