Brands
Panasonic’s #DiwaliWaliSafai: Promoting responsible e-waste disposal
Mumbai: In commemoration of International E-waste Day, Panasonic Life Solutions India (PLSIND), a leading diversified technology company, today announced its fourth edition of #DiwaliWaliSafai – an awareness campaign on responsible disposal of e-waste. The Central Pollution Control Board reports that the volume of e-waste continues to rise. India, the third largest contributor to e-waste in the world, generated 16.01 lakh tonnes of e-waste in 2021-22 and only 33% of it was collected and processed. #DiwaliWaliSafai campaign by Panasonic is a small step towards sensitizing consumers around the escalating e-waste crisis and the importance of its responsible collection, disposal, and recycling.
The campaign is centred around the ritual of festive cleaning, a significant and widespread custom in every Indian household during Diwali. While consumers focus on celebrations and buying new items, the responsible disposal of old electronics safely gets overlooked. With #DiwaliWaliSafai, Panasonic is calling upon everyone to proactively become active agents of change and make this Diwali more environmentally friendly by responsibly managing their e-waste. To support this, Panasonic is also offering free-of-cost home pick-ups for large appliances as well as assistance in identifying the closest e-waste collection centres.
Commenting on the campaign, Panasonic Marketing India, Panasonic Life Solutions India managing director Fumiyasu Fujimori said, “At Panasonic, we are committed towards a larger cause ie, creating a sustainable environment through our businesses. Whether it is through using environment-friendly technologies, promoting renewable energies, environment-focused activities such as tree plantation or, through responsible e-waste awareness programs and campaigns – every action of ours is aligned towards sustainability and development of society. And this extends beyond the products and solutions we develop. Our endeavour is to leave a positive impact on the environment and, in this process, encourage our consumers too. The #DiwaliWaliSafai campaign is yet another effort towards enriching our future. Through this campaign, to date, we’ve reached out to 10.3 million consumers through our digital platforms to help spread the word on the safe disposal of e-waste. In the fourth edition, we are hoping to continue this momentum and, would urge everyone to come forward and take part in this noble cause.”
As part of the #DiwaliWaliSafai campaign, Panasonic is running an engaging contest on its social media handles till 30 October 2023, encouraging consumers to responsibly dispose of e-waste. Additionally, customers can simply visit the Panasonic D2C website where they can easily provide their information for e-waste submission. As a token of appreciation, those who actively participate in e-waste recycling will have the opportunity to win exciting prizes from Panasonic.
To participate in the #DiwaliWaliSafaai campaign individuals can use any of the following social media handles of Panasonic Life Solutions India:
#ContestAlert! #DiwaliWaliSafai is back! Turn on the throttle on your safai mode, register yourself to dispose off your old appliances and stand a chance to win exciting prizes! Register now – https://t.co/6TyEHUenfL #InternationalEwasteDay *T&Cs apply: https://t.co/MV4Gt8Lx62 pic.twitter.com/ylaC2WxOOE
— Panasonic India News (@PanasonicInNews) October 14, 2023
Brands
Sony Pictures Networks India names Shruti Aneja as lead – agency partnerships & key network initiatives
Aneja takes charge to deepen agency ties and boost revenue across Spni channels
MUMBAI: Sony Pictures Networks India has appointed Shruti Aneja as lead – agency partnerships, signalling a fresh focus on closer collaboration with advertising agencies and a sharper push for revenue growth across its channel portfolio.
In her new role, Aneja will chart strategic engagement with agencies, unlock new revenue streams, and nurture long-term partnerships. Her mission includes driving sales performance, adding value for clients, and delivering inventive solutions for advertisers — cementing Spni’s position as a preferred media partner.
Aneja brings over 12 years of experience with Spni, having risen through the ranks from manager to associate vice president. She has led high-performing sales teams across key clusters including sony hindi gec, free-to-air channels, and english entertainment channels like pix, axn and bbc earth.
Her track record includes driving integrated ad sales for popular shows such as Celebrity MasterChef, Indian Idol and Superstar Singer, pioneering first-time brand integrations, and repositioning channels for maximum impact in both urban and rural markets.
Aneja’s approach combines content-first thinking with solution-led selling, focusing on empathy, insight and storytelling that resonates with audiences and brands alike. Colleagues praise her knack for building trust with agencies and clients while spotting innovative ways to convert ideas into revenue.
With this appointment, Spni aims to strengthen its agency relationships and continue delivering compelling advertising solutions that combine creativity with performance.
