MAM
John Abraham is Samsung Mobile’s brand ambassador
MUMBAI: Technology firm Samsung has launched its new, sporty bar type colour phone the SGH C210 in the Indian market. The company states that the SGH –C210 is the lightest bar type phone in its category.
It has some useful power packed features like 65K UFB LCD Colour Screen, Java, Wap, GPRS for internet connectivity, MMS messaging capabilities and a 1000 phonebook and a 200 SMS memory.
Bollywood star John Abraham will be this phone’s brand ambassador. The director of Samsung’s Telecom division HC Ryu says, “We welcome John as Brand ambassador for Samsung Mobiles. John is trendy and cool and his youthful appeal will be leveraged to bring out the style and functional superiority of Samsung Mobiles.”
Abraham says, “I am happy to be associated with Samsung Mobiles. Samsung phones are sporty and cool and that’s probably why you see the younger generation using Samsung phones. For me, form follows function and I’m happy to say that the Samsung SGH C-210 is functionally as cool as it looks”.
Ryu adds, “The classic colours, functional simplicity and superior ergonomics of the SGH C 210 make it a truly superior communication solution.” The SGH C210 too has been customised to better meet the needs of Indian consumers.
This phone supports seven regional Indian language menus including Hindi, Marathi, Tamil, Bengali, Punjabi, Gujarati and Kannada. The C210’s embedded emoticon box lets the user to express himself / herself with dozens of expressive symbols while messaging.
Samsung,is aiming to fuel its growth in the Indian mobile market through new feature rich handset introductions, strategic operator tie ups as well as by enhancing its penetration in the Indian market. In the first half of this year itself, Samsung has introduced 14 new advanced, innovative colour phones in the Indian market. Last month, Samsung India gave a boost to its mobile distribution network by appointing the Bangalore based, United Telelinks as its national distributor for mobile phones in the country.
Brands
Big Bowl appoints Lyxel & Flamingo as social and media partner
QSR brand eyes next growth phase after crossing Rs 100 crore ARR milestone
MUMBAI: Big Bowl, one of India’s largest bowl-format quick service restaurant brands from Lenexis Foodworks, has appointed Lyxel & Flamingo (L&F) as its social and media partner as it prepares for its next phase of growth.
The partnership comes after the brand crossed the Rs 100 crore annual recurring revenue milestone in 2025 and aims to help accelerate its journey towards Rs 150 crore ARR in its fifth year since launch.
Big Bowl currently operates more than 250 kitchens across 50 cities and has emerged as a major player in India’s organised bowl-format food segment. Built around hearty portions and delivery-first convenience, the brand offers a wide mix of Indian, Chinese and fusion bowls designed for quick, affordable and portable consumption.
As urban consumers increasingly gravitate towards easy-to-carry and value-driven meal formats, the company sees the bowl category as a scalable format aligned with modern eating habits.
With the appointment of Lyxel & Flamingo, Big Bowl plans to consolidate its social media and digital media operations under a single partner. The move is intended to sharpen its digital reach, strengthen youth-focused storytelling and improve performance marketing outcomes.
Lyxel & Flamingo, one of India’s largest independent digital-first agencies, manages more than 350 brands and oversees advertising spends exceeding $100 million across its network.
Under the mandate, the agency will handle Big Bowl’s social media strategy, content development, digital performance marketing, media planning and buying, as well as campaign amplification across platforms.
Commenting on the partnership, Lenexis Foodworks founder and director Aayush Madhusudan Agrawal said, “Big Bowl has scaled rapidly to cross Rs 100 crore ARR and established itself as one of the largest bowl-format brands in the country. As a delivery-first, digitally native brand, our next phase of growth will be driven by sharper performance systems and stronger brand storytelling. Consolidating social and media with Lyxel & Flamingo allows us to integrate data, creativity and media precision as we scale towards our next revenue milestone.”
Lenexis Foodworks marketing head Vikas Iyer, added that the delivery-led category requires content, media and performance marketing to work closely together.
“With Lyxel & Flamingo, we aim to build a sharper social voice, stronger acquisition systems and measurable impact, ensuring the brand scales not just in presence but also in precision,” he said.
Lyxel & Flamingo chief executive officer Dev Batra, said the agency will combine data-driven marketing with creative storytelling to support Big Bowl’s growth. “Big Bowl brings the flavour, and L&F brings the fire. Our strategy combines data-led performance with engaging storytelling to help build a strong digital brand presence while delivering measurable business results,” he said.
With this partnership, Big Bowl is looking to strengthen its position as a digitally driven QSR brand, blending brand-building with performance marketing as it scales within India’s rapidly growing organised food delivery market.
