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CASBAA introduces Pay-TV ad awards
MUMBAI: The Cable & Satellite Broadcasting Association of Asia (CASBAA) has launched CASBAA Pay-TV Advertising Awards to boost the pay-TV advertising market. The initiative is to honour creative excellence in multi-channel television.
The first awards ceremony will take place on the first full day of the CASBAA Convention 2004 in Hong Kong, 26-29 October 2004.
Awards will be given in the following categories with certificates awarded for the best in a particular sub-category:
Creative category:
1. Best TVC – AWARD
Local – CERTIFICATE
Regional – CERTIFICATE
2. Most Creative use of Pay-TV – AWARD
Best integrated marketing Campaign using Pay-TV CERTIFICATE
Best Use of Sponsorship – CERTIFICATE
Best Use of Product Placement – CERTIFICATE
Planning category:
3. Most effective Targeting
Best Youth Campaign – AWARD
Best Kids Campaign – AWARD
Best Business/Corporate Campaign – AWARD
Best Travel & Leisure Campaign – AWARD
Overall:
4. Best Campaign AWARD (best of the best) Sponsored by CNN
5. The CASBAA Chairman’s Awards (as voted by CASBAA Membership)
Speaking at the launch of the CASBAA Pay-TV Advertising Awards, CASBAA chairman Marcel Fenez is quoted in reports as saying, “This is a great time for our industry. We are seeing more invention, more flexibility and a greater awareness of the needs of clients, agencies and consumers than ever before. The CASBAA Pay-TV Advertising Awards will capture the moment and set new benchmarks for us all.”
According to CASBAA Pay-TV Advertising Awards judges panel chairman Rob Sherlock, the playground of creativity is changing as fast as the media environment. “Great ideas have to permeate further and faster than ever before, finding new ways
of exciting and igniting products and brands. Pay TV in Asia is a prime example of this change – so it’s great we can celebrate and reward its creativity and vitality,” he said.
A distinguished panel of judges chaired by Rob Sherlock and selected from the advertising industry by Media Magazine will evaluate the applications. Entry details will be made available at www.casbaaconvention.com and www.media.com.hk.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
