MAM
BBC claims excellent response to interactive Olympic service
MUMBAI: UK viewers have taken to the beeb’s interactive service for the Olympic games in a big way. Over six million viewers have pressed the red button to use the BBC’s interactive Olympic services so far.
The figures, which have yet to be consolidated, show that 6.13 million people have used the service for more than one minute since the opening ceremony on 13 August. By pressing the red button viewers can choose up to four extra sports to watch during the Olympic Games.
The figures show that 50 per cent of the available audience have pressed red to interact. The previous highest figure was during this year’s Wimbledon when 4.1 million people went interactive for one minute or more.
During the Commonwealth Gamesm a couple of years ago, 3.4 million viewers went interactive.
BBC Sport’s head of new media, sports news and development Andrew Thompson added, “The Olympics are perfect for interactive television, because, there are so many events happening at the same time. Before we had the interactive option, hundreds of hours of footage disappeared down a black hole.”But now with interactive television, viewers have up to four extra sports to choose from and, judging by the initial figures, they are taking full advantage of that.”
Over 10 million viewers tuned in for the opening ceremony on BBC Sport in the UK. Nearly four and half million watched Britain’s synchronised diving duo Leon Taylor and Peter Waterfield take silver in the 10-metre event on BBC Two.
Brands
ConfirmTkt rolls out 1 per cent cashback for summer train trips
Unlimited wallet rewards valid till 31 May boost holiday travel
GURUGRAM: ConfirmTkt has announced a limited period 1 per cent cashback offer aimed at making summer train travel a little lighter on the wallet.
The authorised B2C online train ticketing platform, part of the Ixigo Group, will credit 1 per cent cashback directly into users’ ConfirmTkt Wallet for every train ticket booked through its app. The offer runs until 31 May 2026, neatly covering the peak summer holiday rush.
There is no cap on how much cashback users can earn during the offer window. The credited amount can be redeemed on the next train booking within 90 days, making it particularly useful for families planning return journeys, students heading home for the holidays, or travellers ticking off multiple destinations in one season.
Importantly, the process is automatic. Cashback is credited after booking, with no codes to enter and no hoops to jump through, keeping the reward simple and seamless.
Ixigo Trains and ConfirmTkt CEO Dinesh Kumar Kotha, said summer remains one of the busiest travel seasons in India, as families, students and professionals take to the rails to reconnect and explore. He noted that by keeping the cashback uncapped and redemption straightforward, the company aims to help travellers extract greater value from both outbound and return trips during this high demand period.
Beyond the seasonal offer, ConfirmTkt continues to position itself as a tech driven, customer first platform. Its features include high accuracy waitlist prediction, nearby trains and alternate travel plan suggestions when seats are scarce, live train status updates, seamless PNR tracking, instant refunds, seat availability alerts and UPI enabled payments. Users can also order food on train for delivery to their seats at selected stations.
Taken together, the platform’s tools are designed to reduce uncertainty and add a layer of reassurance to rail journeys. With this summer cashback in play, ConfirmTkt is not just helping travellers book tickets, but giving them a small return ticket on their spending too.
