MAM
N&D Communications bags Repco Homes account
CHENNAI: New media-advertising agency N & D Communications has bagged the Repco Homes account. Repco Homes is a subsidiary of Repco Bank, a 33 year old bank started by repatriates with 33 branches in South India.
The company has been keeping a low profile so far and N&D will initiate it into its maiden media campaign. The account estimated at Rs.1.5 crores. Most of the money will go into creating television commercials which will be supported by radio and print.
An official release informs that Repco is looking to strengthen its base by making the average Indian’s dream of having a home of his own come true. It offers a variety of homes loans – home loans for residential and commercial purposes besides other specific segments like Working Women Scheme , Fifty Plus Scheme, Gurupranaam Scheme for Teachers , Super Loan Scheme for Legal Heirs and so on. The current market with the increase in double income households and greater diposable incomes is ripe for an initiative of this kind states the release.
N&D has devised a strategy that focusses on the USP of Repco Homes – ‘Home Loans in 3 Days’ – probably the fastest home loan available. The initial foray will be through radio spots in regional languages and print in both English dailies as well as the vernacular. The print ads are strongly wedded to the USP and practicality. The Radio spots use a touch of sentiment and creative cracks in daily life situations to convey the message. The campaign is scheduled to be released in mid-August.
Brands
Magellanic Cloud names Syed Ameeruddin CEO of e-surveillance arm
Keeping a sharper eye on the future, Magellanic Cloud is putting a seasoned watcher in charge.
MUMBAI – Magellanic Cloud Ltd. has elevated Syed Ameeruddin as Chief Executive Officer of its e-surveillance business, bringing its iVIS and Provigil operations under a unified leadership to accelerate growth in intelligent monitoring and infrastructure solutions.
Ameeruddin, a nearly two-decade veteran of the company, steps into the role after leading the e-surveillance vertical. His career trajectory—from Business Development Manager to the top of the vertical—reflects a steady climb built on operational depth, client engagement, and strategic execution across multiple subsidiaries.
Over the years, he has played a central role in expanding the company’s footprint, strengthening client relationships, and streamlining operations. He has also been instrumental in integrating acquisitions, helping align new businesses with Magellanic Cloud’s long-term strategy while stabilising performance across diverse domains.
More recently, Ameeruddin has contributed to securing key mandates spanning railways, the National Highways Authority of India, and the BFSI sector—wins that have bolstered the company’s order book and deepened its presence in critical infrastructure.
Commenting on the move, Joseph Sudheer Thumma said Ameeruddin’s leadership has been “pivotal in shaping the e-surveillance business,” citing his ability to drive growth, build teams, and deliver strategic wins as key to the company’s journey. His elevation, Thumma added, is expected to further accelerate expansion in AI-driven surveillance and infrastructure solutions.
The transition comes as demand surges for AI-enabled monitoring, centralised command systems, and large-scale deployments across mission-critical environments. Magellanic Cloud’s e-surveillance segment—anchored by iVIS and Provigil—has emerged as a significant growth engine, delivering projects across banking, transport, highways, and public infrastructure.
In his new role, Ameeruddin will focus on scaling platform capabilities, expanding deployments in complex environments, and developing integrated solutions that enhance real-time intelligence and operational resilience. He will continue to serve as Chief Operating Officer of the company alongside his new responsibilities.
With this leadership shift, Magellanic Cloud is doubling down on its ambition to stay ahead in India’s rapidly evolving surveillance ecosystem—where seeing, increasingly, is not just believing, but predicting.
