MAM
JWT Bangalore gets 2 ‘finalist’ nominations in TAF
NEW DELHI: JWT Bangalore has emerged as the only Indian agency to manage the ‘finalist’ nomination at The Advertising Festival (TAF). The event takes place at the Disneyland Resort, Paris from 2-5 September.
JWT Bangalore will not be in race for one but for two awards. It has been short-listed for Madura Garments (Trouser Town) campaign in the `Best Use of Outdoor Design’ and Spice Telecom in the `Best Use of Radio’ categories.
The awards function will be held on 4 September. To its credit, JWT Bangalore is among the only three Asian agencies, which have made it to the finals of the advertising festival. Besides JWT Bangalore, Leo Burnett Sydney (two nominations) and Dentsu Young & Rubicam Thailand are the other agencies that will be in the fray.
JWT senior V-P Dhunji Wadia said: “Considering it’s a world stage, the fact that we are the only Indian agency and one amongst a few in Asia makes it even better. The fact that Spice Telecom campaign was a local-regional campaign makes the agency’s effort even more creditable – the Spice campaign was restricted only to Karnataka. Still the campaign is capable of standing out in any world forum and that’s our creative perspective.”
In the `Best Use of Outdoor Design’ category, JWT Bangalore has been short-listed along with five other agencies including Leo Burnett Sydney. For the `Best Use of Radio’ award, JWT will compete against five agencies. In all, there are 15 categories which apart from television, print, radio, cinema and outdoor, have nominations for work in animation, communication technology, media `stunt’, outdoor design and visual or sound among the other categories.
Besides awards, the festival also incorporates a market and features exhibitors from media advertising industries across the board – broadcasting (television, radio, new media), publishing (broadsheets, consumer magazines, listing directories, trade publications), agencies (direct marketing, PR sponsorship) and others, providing multiple opportunities for networking and sales.
The speakers list in the awards function includes WPP Group’s Sir Martin Sorrell and Chris Schroeder of The Washington Post.
MAM
Ganesh Chana Sattu ropes in Ravindra Jadeja for new campaign
Cricketing all-rounder fronts ‘unnatural energy’ push for high-protein roasted gram flour drink.
MUMBAI: Ganesh Chana Sattu has just bowled a natural Yorker that feels positively superhuman and Ravindra Jadeja is the man delivering it. The nutrient-rich, high-protein roasted gram flour brand has launched a fresh campaign featuring the Indian cricketing legend. Conceptualised by TBWA\ Lintas, the campaign playfully explores how something truly natural can unlock extraordinary energy, using extreme visual exaggeration and Jadeja’s larger-than-life athleticism to show the power of sattu in action.
Rather than relying on dramatic storytelling, the film celebrates sattu as an age-old, completely natural ingredient that delivers performance so effective it borders on the unbelievable. It positions the drink as a refreshing, cool fuel for the body perfect for a generation seeking honest, high-protein nutrition without the hype.
Ganesh Consumer Products Limited director Devansh Mimani said, “Sattu has always been valued for its nutritional goodness. With this campaign, we wanted to showcase that energy in an engaging way. Ravindra Jadeja’s personality and athleticism helped us bring alive the idea that a natural drink can power seemingly unbelievable energy.”
TBWA\ Lintas unit creative director Tritirtha Chatterjee added, “The thought was to position Ganesh Sattu as a refreshing, cool drink that naturally powers the body. Ravindra Jadeja was the perfect fit to bring this idea alive. As an all-rounder, his game demands constant energy across batting, bowling and fielding.”
The campaign is now live across TV, digital platforms and social media channels, aiming to boost both brand awareness and product consideration among consumers looking for natural, high-protein alternatives.
In a category full of flashy promises, Ganesh Chana Sattu is quietly reminding everyone that sometimes the most powerful fuel comes from the simplest, most honest ingredients. With Jadeja on board, the brand has found the perfect all-rounder to prove that real energy doesn’t need artificial boosts, it just needs the right sattu.
