GECs
Broadcast design studio Belief creates Zoom channel promo
MUMBAI: The opening up of a world of vibrant charm is virtually portrayed in the poem-like promo that Belief has created for the Zoom channel. The lightings, the colour shades, the special effects all come together to give the viewer a surrealistic enchantment.
Belief, an Emmy award winning broadcast design and production studio has unveiled its latest work, a TV commercial airing in India that promoted the recent launch of Times India’s Zoom Channel.
Glamour, glitz and a surreal discoth?que nightclub are the trademark look Belief developed for the new channel commercial. The flow-like treatment being given to the visual presentation conveys certain awe. A brilliant post-production work is cunningly employed to convey the theme of the channel without losing the total mood of the promo.
Belief founder, executive creative director Mike Goedecke made the formal announcement of the work through an official release.
“It was imperative that the look and feel of this new channel be glossy and exclusive, yet mysterious,” said creative director Richard Gledhill. “By shooting the talent in a dark environment with lots of hard edge lighting, we were able to achieve that effect. We then composited all of the live action into the CG nightclub that is built around the Zoom logo. The exotic car and limousine really helped to pull off the exclusive, VIP nature of this new channel.”
Zoom’s creative team from India was flown to Los Angeles to observe the shoot of the film.
“The amount of time we had from shooting to final delivery was about a month and a half, an incredible crunch,” said Belief executive producer Gregory Stacy, who worked closely with the client and supervised the entire project.”
“The design for the Zoom TV spot will take the booming Indian television and entertainment industry by storm. No TV channel in the land of the Kama Sutra has seen a spot like this ever before. The overall look is an amazing amalgamation of glamour and slick design,” said Zoom on-air promotions head Shailindra Kaul.
To download stills or a of the QuickTime Zoom promo, visit the Belief website. To reach the Zoom promo page, click on Enter, Click on Client Site and then enter Username: Press, Password: Press.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
