News Broadcasting
Luke Chen Li Chien is NDS China COO
MUMBAI: The News Corp owned NDS Group which provides technology solutions for digital pay TV, has appointed Luke Chen Li Chien as NDS China COO.
Chen assumes responsibility for NDS China operations including account management, support, delivery and marketing. He reports to NDS China GM Gary Zhou Yi Gang.
NDS Asia Pacific VP, GM Sue Taylor said, “Mr. Chen’s first priority will be to support the growing number of NDS China customers. Mr. Chen has extensive experience in digital TV delivery and account support in China. He brings the expertise and professionalism of a Fortune 500 company to NDS China.”
Chen’s career spans three decades of hardware and software testing, engineering and customer support. Chen is an authority on integrated circuit testing and engineering. Recent positions that he has held include chief representative of Texas Instruments China in Beijing, and Digivision Technology GM in Shanghai.
News Broadcasting
Zee Business corners 74.2 per cent market share on Budget Day, BARC data shows
Channel extends lead as investors tune in for policy decoding and markets
MUMBAI: Zee Business tightened its grip on India’s business news audience on Union Budget Day, commanding a 74.2 per cent market share during peak coverage hours, according to data from Broadcast Audience Research Council (BARC).
The numbers, tracked between 0800 and 1000 hrs in north India among NCCS ABC males aged 22 and above, underscore the channel’s dominance as investors and traders tuned in for real-time policy decoding and market reaction. The share was calculated across two business news channels.
Industry executives say the spike mirrors an earnings-call-style verdict from viewers: speed, clarity and conviction won the day. Zee Business has retained its leadership beyond Budget Day, topping the charts on a daily, weekly and monthly basis, signalling sustained audience loyalty rather than a one-off surge.
The ratings momentum carried into Budget Samvad 2026, the channel’s flagship post-Budget discussion, broadcast live from the Bombay Stock Exchange. The session was moderated by Zee Business managing editor Anil Singhvi, and featured market veteran Ramesh Damani, among other participants.
Viewers were drawn to wall-to-wall Budget analysis, sharp market calls and plain-English interpretation of policy measures: an approach that continues to differentiate the channel in a crowded news market.
“The 74.2 per cent share reflects viewer trust in timely and credible market insight,” Singhvi said, adding that the post-Budget forum was designed to move beyond headlines and unpack the implications for investors and the broader economy.
