I&B Ministry
I&B ministry made nodal agency for giving information on govt’s achievements
NEW DELHI: Fazed by the fact that dissemination of information on government’s achievements were not being done properly, the information and broadcasting ministry, has been made a nodal agency for the purpose.
This decision was taken at a meeting held on 1 November wherein it was said that various media units of the I&B ministry, including AIR, Doordarshan and Directorate of Advertising and Visual Publicity would be asked to coordinate and pool their resources for reaching the people in every corner of the country and inform them about progress of the Common Minimum Programme (CMP) of the government.
It was also decided that a separate report on the implementation of the CMP will be sent to the Cabinet Secretary and the Principal Secretary to the PM. DD would produce approximately four-minute programmes based on the progress reported by implementing ministries on the thrust areas of CMP. They would focus on one theme for every week. The respective Ministries would indicate the focus areas and provide inputs and the programmes would be produced in-house by DD.
I&B Ministry
Doordarshan, ICCR sign MoU to boost global reach of Indian culture
Pact taps TV, radio and digital platforms to take cultural content worldwide
NEW DELHI: In a move aimed at taking India’s cultural story further across borders, Doordarshan under Prasar Bharati has signed a memorandum of understanding with the Indian Council for Cultural Relations to expand the global reach of Indian cultural content.
The agreement, signed on April 7 at Doordarshan Bhawan, brings together the content strength of ICCR and the wide broadcast network of Doordarshan, spanning television, radio and digital platforms.
Under the partnership, ICCR will provide a steady stream of cultural programming, including performances and events organised by Indian missions abroad such as embassies, consulates and cultural centres. Doordarshan will handle production, coverage and distribution, ensuring that these programmes find audiences not just in India but across the world.
The collaboration also opens the door for recorded cultural content from overseas missions to be aired across multiple platforms, including OTT and social media, making Indian art, music and heritage more accessible to global viewers.
A notable feature of the MoU is joint ownership of content rights in perpetuity, including digital rights. This allows both organisations to archive and reuse material over time, building a long-term cultural repository while maximising reach. Doordarshan will also support pre-event promotion and cross-platform visibility to drive engagement.
Speaking at the signing, Doordarshan director general K. Satish Nambudiripad and Indian Council for Cultural Relations director general K. Nandini Singla highlighted the potential of the partnership to strengthen India’s cultural diplomacy through modern media channels.
The agreement, initially valid for three years, also allows Doordarshan to explore monetisation opportunities from the content generated, adding a commercial layer to cultural broadcasting.
As India looks to blend tradition with technology, this partnership signals a clear intent to make its cultural voice not just heard, but seen and streamed across the globe.
