Music and Youth
Viacom18 LIVE presents ‘Vh1 Lift Off’, India’s newest culture platform
Mumbai: Viacom18’s experiential & LIVE entertainment business, Viacom18 LIVE, more popularly known as the official curators of Vh1 Supersonic (India’s first multi-genre music & lifestyle festival), are all set to introduce another unique and experiential festival, ‘Vh1 Lift Off’. This new IP will be a landmark event that is set to bring together a host of experiences and sub-cultures, elevating India’s urban cultural scene.
Set in the cultural hub of the country; Mumbai, Vh1 Lift Off is set to redefine the experiential and urban cultural landscape in India. As a celebration of 50 Years of Hip Hop and built with its culture and its community at heart, the IP aims to work towards creating a platform which is both relevant and beneficial to creators, brands, and consumers alike. Its first edition will focus on sub-cultures like art, fashion/street fashion and dance, while music and Hip Hop, will be at the heart of it. Addressing a unique gap in India’s experiential urban sub-culture landscape, Vh1 Lift Off, unlike any other large-scale culture platform in the country, broadens the narrative beyond music and encompasses a multitude of subcultures. It speaks directly to the youth of today, offering an additive cultural experience that resonates with their diverse interests.
Viacom18 Live head Gaurav Mashruwala said, “At Viacom18, we take pride in setting the stage for a new and unparalleled cultural experience with our latest IP, ‘Vh1 Lift Off’. Vh1 Lift Off is a platform that allows us to broad-base the narrative beyond music and speak to varied subcultures and communities all at once, with the idea of ‘lifting them off’ through this platform. We are happy to bring this unparalleled experience in the culture space, knowing fully well that brands associate with the youth and sub-cultures, and therefore giving an opportunity for them to work with each other at such a large scale.”
Viacom18 live promises to continue entertaining its audiences and fans with its iconic IPs including Vh1 Supersonic and assures to amp up the entertainment quotient with culturally relevant properties like Vh1 Lift Off in a bid to enable brands to deepen connect with consumers.
Music and Youth
TLC launches ‘World On My Plate’ with Shipra Khanna
New travel-food series premieres 29 March at 7:00 PM.
MUMBAI: Shipra Khanna just packed her bags and her flavours because when a celebrated chef takes you on a global plate tour, even the couch starts feeling like first-class. Warner Bros. Discovery India has announced the launch of World On My Plate with Shipra Khanna, a new travel and food series set to premiere on TLC on 29 March at 7:00 PM. Hosted and curated by the popular chef and television personality, the show blends food, travel and culture through an intimate and immersive lens.
Across three visually rich episodes, Shipra journeys to global destinations to explore not just what people eat, but why they eat it, uncovering the stories, traditions and human connections behind every dish. The series opens in London, weaving its iconic landmarks with diverse culinary scenes, before moving to Spain’s vineyards, olive orchards and coastal kitchens.
Warner Bros. Discovery head of advertising revenues for South Asia Tanaz Mehta said: “At TLC, our focus has always been on bringing authentic stories that reflect how people live and connect. World On My Plate builds on this by using food as a lens to explore shared traditions across geographies. We’re excited to collaborate with Chef Shipra Khanna, whose perspective brings both depth and relatability to these narratives.”
Shipra Khanna added, “Food has always been my way of connecting with people and understanding cultures. With World On My Plate, I’ve had the opportunity to step into new worlds, learn from incredible individuals, and share stories that go far beyond the plate. This show is very special to me.”
The series promises strong visual storytelling, meaningful interactions and a fresh perspective on global cuisine celebrating flavours alongside the emotions and traditions that shape them.
In a world where travel shows often feel like distant postcards, Shipra Khanna is serving up something far more personal: a passport to cultures through their kitchens, proving that the best way to understand a place is still through the plate. Tune in to World On My Plate with Shipra Khanna starting 29 March at 7:00 PM on TLC.
