MAM
Chaba to head General Motors India, Vij promoted as executive director GM, Europe
MUMBAI: General Motors Asia Pacific today announced the appointment of Rajeev Chaba as president and managing director, GM India, with effect from 1 June.
Rajeev Chaba
Chaba will replace Aditya Vij, who will assume new responsibilities in the GM Europe organisation as executive director sales, marketing and aftersales, GM Norden, Benelux and Switzerland.
Since September 2003, Chaba has served as chief operating officer of GM India. Prior to this, he served as director, sales and marketing, GM Japan where he facilitated restructuring of the GM business including significantly increasing the sales of Suzuki produced Chevrolet Cruz.
“Rajeev brings diverse business experience to GM India, including significant global experience. His exceptional leadership skills will play a key role in building upon the foundation set up by Aditya in an extremely important market for the company,” said GM Asia Pacific general manager group vice president and president Troy Clarke.
Chaba began his career at GM India in 1995 as national marketing manager. He holds a bachelor’s degree in engineering and a master’s degree in business administration from IIM Bangalore. Prior to joining GMm, he worked for a automotive group in the UAE.
Aditya Vij
In his new assignment, Vij will have overall responsibility for managing GM business in the Scandinavian markets, the Netherlands, Belgium, Luxemburg and Switzerland. He will be based in Stockholm, Sweden.
“We greatly appreciate the excellent job that Aditya has done during his tenure at GM India. Aditya directed the successful launch of Chevrolet in the country and consequently, GM India has grown in importance to the company under his leadership. We wish him continued success in his new assignment,” Clarke said.
Vij began his career at GM 14 years ago and has held various positions with increasing responsibilities both in Europe and Asia. He was appointed president and managing director of GM India in August 2000.
Vij holds a bachelor’s degree in commerce from Delhi University, India and is a fellow of The Institute of Chartered Accountants, India. He earned a master’s degree in business administration from IMD in Lausanne, Switzerland.
Digital
Content India 2026 opens with a copro pitch, a spice evangelist and a £10,000 prize for Indian storytelling
Dish TV and C21Media’s three-day summit puts seven ambitious projects before an international jury, and two walk away with serious development money
MUMBAI: India’s content industry gathered in Mumbai this March for Content India 2026, a three-day summit organised by Dish TV in partnership with C21Media, and it wasted no time making a statement. The event opened with a Copro Pitch that put seven scripted and unscripted television concepts before an international panel of judges, and by the end of it, two projects had walked away with £10,000 each in marketing prize money from C21Media to support development and international promotion.
The jury, comprising Frank Spotnitz, Fiona Campbell, Rashmi Bajpai, Bal Samra and Rachel Glaister, evaluated a shortlist that ranged from a dark Mumbai comedy-drama about mental health (Dirty Minds, created by Sundar Aaron) to a Delhi coming-of-age mystery (Djinn Patrol, by Neha Sharma and Kilian Irwin), a techno-thriller about a teenage gaming prodigy (Kanpur X Satori, by Suchita Bhatia), an investigative crime drama blending mythology and modern thriller (The Age of Kali, by Shivani Bhatija), a documentary on India’s spice heritage (The Masala Quest, hosted by Sarina Kamini), a documentary on competitive gaming (Respawn: India’s Esports Revolution, by George Mangala Thomas and Sangram Mawari), and a reality-horror competition merging gaming and immersive fear (Scary Goose, by Samar Iqbal).
The session was hosted by Mayank Shekhar.
The two winners were Djinn Patrol, backed by Miura Kite, formerly of Participant Media and known for Chinatown and Keep Sweet: Pray & Obey, with Jaya Entertainment, producers of Real Kashmir Football Club, also attached; and The Masala Quest, created and hosted by Sarina Kamini, an Indian-Australian cook, author and self-described “spice evangelist.”
The summit also unveiled the Content India Trends Report, whose findings made for bracing reading. Daoud Jackson, senior analyst at OMDIA, set the tone: “By 2030, online video in India will nearly double the revenue of traditional TV, becoming the main driver of growth.” He noted that in 2025, India produced a quarter of all YouTube videos globally, overtaking the United States, while Indians collectively spend 117 years daily on YouTube and 72 years on Instagram. Traditional subscription TV is declining as free TV and connected TV gain ground, forcing broadcasters to innovate. “AI-generated content is just 2 per cent of engagement,” Jackson added, “highlighting the dominance of high-quality human content. The key for Indian media companies is scaling while monetising effectively from day one.”
Hannah Walsh, principal analyst at Ampere Analysis, added hard numbers to the picture. India produced over 24,000 titles in January 2026 alone, with 19,000 available internationally. The country now accounts for 12 per cent of Asia-Pacific content spend, up from 8 per cent in 2021, outpacing both Japan and China. Key exporters include JioStar, Zee Entertainment, Sony India, Amazon and Netflix, delivering over 7,500 Indian-produced titles abroad each year. The top importing markets are Saudi Arabia, the UAE, Egypt, the United States and the Philippines. Scripted content dominates globally at 88 per cent, with crime dramas and children’s and family titles performing particularly strongly.
Manoj Dobhal, chief executive and executive director of Dish TV India, framed the summit’s ambition squarely. “Stories don’t need translation. They need a platform, discovery, and reach, local or global,” he said. “India produces more movies than any country, our streaming platforms compete globally, and our tech and creators win international awards. Yet fragmentation slows growth. Producers, platforms, and tech move in different lanes. We need shared spaces, collaboration, and an ecosystem where ideas, technology, and people meet. That is why we built Content India.”
The data, the pitches and the prize money all pointed to the same conclusion: India is not waiting for the world to discover its stories. It is building the infrastructure to sell them.
