News Broadcasting
Fox on top in Feb; NBC languishing at the bottom
MUMBAI: Buoyed by the success of American Idol US broadcaster Fox has come out on top in February. This is the broadcaster’s first-ever sweeps month victory among all viewers.
Meanwhile NBC which is struggling to plug the gap left by the exit of Friends, Frasier has been relegated to fourth spot.
An AP report states that sweeps are held four months a year, when Nielsen Media Research ratings are closely watched to set local advertising rates. The rankings are set even though the current sweeps period runs through today. Fox is also expected to win among the 18-to-49-year-old age demographic that advertisers pay a premium to reach.
NBC’s pride has taken a severe drubbing. Nielsen ratings for the primetime block for the week 21-27 February 2005 clearly show just how hard a struggle it is having. The broadcaster does not have a single show in the top 10. The hospital drama ER enters at number 12. Joey which is the Friends spinoff has singularly failed to make a mark. ABC has enjoyed tremendous momentum with Desperate Housewives which recently completed its first run. ABC is in third spot.
As had earlier been reported by Indiantelevision.com the Oscars on ABC saw a decline in viewership to the tune of two million. However the 42.1 million figure that ABC achieved took it to the top. American Idol is a distant second with 28.3 million viewers. CBS’ show CSI: Crime Scene Investigation attracted 28.1 million viewers. In India the show airs on AXN. More Oscar pull comes courtesy ABC’s Oscar Countdown special which attracted 27.7 million viewers.
Fox Entertainment president Gail Berman was quoted in another media report saying, “Our goal is to win the season, and that will be reflected for our advertisers. I hesitate to make a prediction about the season, but we are excited about being competitive.”
At the same time it must be pointed out that Fox’s first sweeps month win since the network began prime-time broadcasting in 1987 is slightly deceptive. Take the Super Bowl out of the equation, and Fox would finish third behind CBS and ABC.
Media planner Geoff Robison lamented the failure of NBC to replace the earlier mentioned departed sitcoms. He feels that NBC is in desperate need of a Housewife. It also needs to get Lost.. Joey is ranked way down at number 31.
NBC needs to do something and fast. The General Electric owned broadcaster will negotiate ad rates in May. Meanwhile besides American Idol Fox has also had success especially in the 18-49 demographic with shows like the drama The O.C. The big question though is what will happen to Fox once American Idol’ s current season comes to a close.
News Broadcasting
Times Network to air JVC Exit Poll across 5 regions on April 29
Four-hour broadcast spans states and Puducherry with data-led analysis
MUMBAI: Times Network is set to roll out what it calls one of its most expansive election programming efforts yet, culminating in the JVC Exit Poll on 29 April, with a multi-hour broadcast spanning key poll-bound regions.
The exit poll will air across Times Now and Times Now Navbharat, beginning at 5pm and 4pm respectively. Co-powered by Vedanta and Jindal Stainless, the programming aims to combine on-ground reportage with data-driven projections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry.
The network has deployed over 50 journalists across these regions, gathering voter sentiment and local insights in the run-up to polling. The effort builds on its ongoing election formats such as Election Yatra and Election Premier League, which have tracked campaign narratives and community-level issues.
In parallel, Times Now Navbharat has focused on constituency-level reporting in West Bengal through its Jan Gan ka Mann series, capturing voter opinions across diverse segments.
The coverage has also featured interviews with prominent political leaders. Kerala chief minister Pinarayi Vijayan and Congress leaders Ramesh Chennithala and V D Satheesan have appeared on the network’s election specials. From Tamil Nadu, voices including deputy chief minister Udhayanidhi Stalin, DMK MP Dayanidhi Maran, BJP leader K Annamalai and NTK’s Seeman have also featured in discussions.
On the day of the exit poll, the network’s primetime anchors, including Navika Kumar, Zakka Jacob and Sumit Awasthi, will lead the coverage. They will be joined by a panel of political analysts, psephologists and senior journalists offering real-time insights and interpretation of trends.
The programming will integrate grassroots reportage with analytics from the JVC Exit Poll, aiming to give viewers an early sense of electoral outcomes ahead of the official results on 4 May.
With its combined English and Hindi broadcast reach, Times Network is positioning this effort as a comprehensive look at voter sentiment, blending field reporting, data and debate to decode what could lie ahead when the final mandate is revealed.
